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Subscription Marketing Manager - Hubspot

Subscription Marketing Manager London - Hybrid Salary: £45,000–£50,000 Hours: Monday–Friday, 9:00am–5:00pm An established and growing B2B publishing and information business, operating since 2011 and specialising in the financial services sector. The business operates four specialist publications, alongside a subscription-based database product and a portfolio of industry events. With a team of around 45 people, the organisation has built a strong reputation within its specialist markets and has a long-standing, collaborative culture. The business is now investing further in its subscription proposition and CRM capability, having recently implemented HubSpot. As part of this development, they are looking to appoint a Subscription Marketing Manager to take ownership of marketing activity across their subscription products. Duties: Develop and deliver the subscription marketing strategy across multiple specialist publications and products. Increase the volume and quality of subscription trials generated through proactive marketing activity. Develop campaigns and customer journeys to nurture prospects from initial trial through to conversion. Improve engagement with existing subscribers and identify opportunities to increase product usage and value. Develop targeted campaigns for subscribers who are not actively engaging with the publications. Create and optimise automated journeys across the subscription lifecycle, including trial, onboarding, engagement, conversion and renewal. Work closely with the subscription sales team to support new business activity and provide higher-quality opportunities. Use HubSpot to develop segmentation, workflows, reporting, automation and campaign journeys. Establish clear KPIs across trials, engagement, conversion and subscriber activity. Monitor campaign performance and use data to identify opportunities for improvement. Work closely with editorial teams to turn relevant content, news and insights into subscription marketing opportunities. Collaborate with the technology/web team to implement campaigns and improve the customer journey. Bring fresh ideas and best practice from subscription, membership, publishing, media or other recurring-revenue environments. Help embed a more data-led and CRM-focused approach to marketing across the wider business. The Right Person: We're looking for someone with several years' experience in marketing, ideally with exposure to subscription, membership, publishing, media or another recurring-revenue business model. Experience of subscription, membership, publishing, media or similar customer lifecycle marketing. Successful and demonstrable experience in generating and nurturing leads, trials or enquiries through to conversion. Comfortable developing customer journeys and automated campaigns. Confident using HubSpot for CRM and marketing automation as well as reporting and dashboard building. Able to segment audiences and create targeted campaigns, also managing multiple campaigns and audiences simultaneously. Experience measuring marketing performance through data and KPIs. We're particularly interested in someone who can look at the current approach and ask “how could we do this better?” rather than simply executing an existing marketing plan. You'll be naturally organised, commercially minded and comfortable working with data. You'll enjoy looking at results, understanding what is and isn't working, and then using that information to develop the next idea. You'll also need to be collaborative. The subscription sales team has strong customer relationships and plenty of ideas, while the editorial and technology teams are important partners in delivering campaigns. You'll need to bring those teams together and turn ideas into action. The environment is relatively flat and self-managing. You'll be trusted to get on with your work, but communication is important, and you'll be expected to keep stakeholders updated on progress and results. What Success Looks Like Within your first six months, you'll have: Established clear KPIs for subscription marketing activity. Built a clear understanding of current trial generation and conversion performance. Increased the volume and quality of trials being generated. Developed structured journeys for trial users. Improved engagement with under-utilising subscribers. Established more effective automated campaigns through HubSpot. Created clearer reporting around trials, engagement and conversion. Built strong relationships with the subscription sales, editorial and technology teams. Identified new opportunities to improve the subscription customer journey. What's on offer £45,000–£50,000 salary 25 days' holiday Pension contribution Monday–Friday, 9am–5pm A collaborative, flat and sociable working environment The opportunity to take ownership of a newly created function and make a tangible commercial impact Regular social events, including summer and Christmas parties and informal team drinks By sending an application or applying for a job, you consent to your personal data being processed and stored by Get Recruited (UK) Ltd in accordance with our Cookie & Privacy Policy (available in the footer on our website). Get Recruited (UK) Ltd acts as an employment agency for permanent recruitment and as an employment business for the supply of temporary workers. We are an equal opportunities employer and we never charge candidates a fee for our services. ....Read more...

Marketing Manager at We Group

We Group Job Specification: Marketing ManagerOrganisation: We Group UKLocation: Hackney, LondonHours: Full TimeSalary: £33,000 to £36,000Reporting to: Senior Management / CEODirect report: Marketing ExecutiveAbout the RoleThe Marketing Manager is responsible for leading the strategy and delivery of marketing activity across We Group, The Fair, We Are Placemaking and We Are OPS, our CEO’s profile, and key client and event projects including Winter Music Conference (WMC).The role covers marketing strategy, social and digital marketing, PR, websites, email, brand and content, new business support, paid media and event marketing.The Marketing Manager will directly manage the Marketing Executive, setting priorities, delegating activity, reviewing output and supporting their professional development.The role requires ownership of marketing performance as well as delivery: using data and commercial objectives to evaluate campaigns, identify what is and isn’t working, and proactively recommend and implement alternative approaches.Professional SkillsEvents Industry / MarcommsMaintain a strong understanding of We Group’s sectors, target clients and audiences.Stay informed on relevant industry news, marketing trends, digital platforms and emerging opportunities.Apply industry and audience insight to support brand awareness, new business and client projects.Confidently represent We Group and its brands at relevant industry events.Written & Digital SkillsExcellent written and spoken English with strong copywriting and editing skills.Ability to produce high-quality press releases, website copy, emails, social content and thought-leadership pieces.Confident use of Microsoft Office, social media platforms, Meta Business Suite, Google Analytics, email platforms and relevant AI tools.Ability to adapt messaging and tone of voice across different brands, audiences and channels.Specialist ServicesMarketing StrategyOwn and develop marketing strategies across We Group and key IP, conference and client projects including WMC. Deliver campaigns for these events and recommend alternative approaches when something isn't performing.Develop marketing plans covering objectives, audiences, messaging, channels, budgets, timelines and KPIs.Lead campaign delivery, working with and delegating activity to the Marketing Executive and relevant external suppliers.Monitor performance and proactively recommend alternative approaches where activity is not delivering.Manage marketing budgets and ensure activity supports wider commercial objectives.Report regularly to senior management and company board members on marketing performance, priorities, challenges and opportunities.Social, Content & PROwn the social and content strategy across We Group brands and Nick Morgan’s profiles and client projects where needed.Oversee content planning and delivery across LinkedIn, Instagram, TikTok, Facebook and other relevant channels.Manage content capture at festivals, conferences and events. Please note this is a key part of the role and availability will be required outside normal working hours, particularly during summer months.Develop relationships with relevant trade and mainstream publications and identify PR opportunities.Oversee and produce press releases, thought leadership and company announcements.Monitor channel performance and use insights to shape future activity.Support the Marketing Executive with content capture, creation and editing.Paid Digital MarketingIndependently plan, manage, optimise and evaluate paid campaigns across platforms including Meta and LinkedIn.Understand the different requirements of B2B and B2C paid campaigns.Define audiences, budgets, objectives, KPIs and conversion goals.Monitor campaigns throughout their lifecycle and optimise based on performance.Demonstrate ROI where tracking allows and establish appropriate KPIs where direct revenue attribution is not possible.Produce clear reporting showing performance, learnings and how results have informed future campaign decisions.Affiliate, Partnership & Creator MarketingIdentify where affiliate marketing could add commercial value to We Group and its projects.Develop relevant marketing partnerships and affiliate opportunities.Develop creator and influencer engagement strategies where appropriate.Leverage brands and communities such as WMC to secure relevant creator, artist and industry endorsements.Engage speakers, partners, clients and other stakeholders as campaign advocates.Special Projects & Industry EngagementLead special projects that support We Group’s industry profile and business objectives.Curate panels, including concepts, speakers and promotional activity for selected industry events.Identify speaking and thought-leadership opportunities for Nick Morgan and other senior team members.Websites, Email & BrandOversee and update company and relevant project websites, ensuring content, design and user journeys remain current and effective.Monitor website analytics and recommend improvements.Plan targeted email campaigns for WMC and other necessary projects.Oversee and implement brand consistency across websites, social media, decks, marketing assets and internal materials.Brief and manage designers, developers and other external suppliers where required.Event Marketing & TicketingLead marketing strategy and delivery for relevant We Group event and conference projects.Develop campaigns to drive ticket sales, registrations and attendance.Monitor sales against targets and recommend additional or alternative activity where required.Plan communications around launches, ticket tiers, deadlines and other key conversion points.Work closely with event, ticketing, registration, speaker and partnership teams.Oversee relevant on-site marketing, branding, content and attendee communications.AI & InnovationOwn and develop practical AI projects and agents that improve marketing efficiency and effectiveness.Identify marketing processes that could benefit from AI or automation.Explore applications across research, content, reporting, campaign planning and speaker management.Test new tools and introduce effective workflows to the wider marketing team.Financial & Commercial SkillsBudgets, ROI & SuppliersManage marketing budgets and track spend against agreed allocations.Evaluate the commercial impact and ROI of marketing activity.Manage relationships with external marketing suppliers and ensure work is delivered to brief, budget and deadline.Monitor marketing time allocated to client projects to ensure activity remains within agreed scopes and budgets.Complete timesheets and expenses accurately using relevant company systems.Personal & Management SkillsMarketing Executive ManagementDirectly manage the Marketing Executive and take responsibility for their workload, priorities and development.Set clear briefs, objectives and deadlines and delegate appropriate day-to-day marketing activity.Review work, provide constructive feedback and ensure a consistently high standard of output.Hold regular check-ins and support the Marketing Executive’s professional development.Ensure responsibilities are appropriately divided so the Marketing Manager can maintain focus on strategy, performance and higher-level delivery.New BusinessWork closely with the senior team to identify priority audiences, sectors and opportunities.Develop relevant campaigns and content to support new business objectives.Ensure inbound opportunities generated through marketing are appropriately tracked and followed up.Support award submissions and wider opportunities to raise We Group’s industry profile.Initiative & OrganisationTake ownership of marketing projects and work independently.Identify challenges early and approach senior management with recommended solutions.Manage multiple brands, projects and deadlines while maintaining high-quality output.Set realistic timelines and manage stakeholder expectations.Proactively challenge or change marketing approaches where evidence suggests they are not working.Working RelationshipsBuild strong relationships with colleagues, senior management, clients and external partners.Present strategies, performance and recommendations confidently to senior stakeholders.Add measurable value to client and consultancy relationships.Manage client expectations around scope, timelines, deliverables and approvals.Company CultureRepresent We Group professionally at industry events and meetings.Nurture external relationships that can support business development.Bring a positive, proactive and collaborative approach to the workplace.Demonstrate enthusiasm for We Group’s values and culture.Remain curious about new marketing approaches, technologies and opportunities.Take responsibility for marketing outcomes, not simply marketing output. ....Read more...

Groundworks apprentice

The apprentices will be involved in many duties during day, no day is the same: Gaining an understading of the principles of health, safety, welfare and environmentally responsible work practices and how they must be applied in relation to the work, self and to others including understanding the principles of risk assessments Basic awareness of environmental and health hazards Work safely and securely in compliance with given information, organisational policies and procedures, and current health, safety and welfare legislation including following the procedures for working in contaminated ground Conform with productive working practices and completing the work in accordance with the programme of work Interpret and follow verbal and written work instructions from supervisors and site managersAccess, interpret and use drawings and specificationsSelect the required resources including tools and fixture Move, handle and store resources complying with relevant legislation & guidance Use and maintain power tools and equipment (including;. compactor plates, boning rods, portable power tools, levels, straight edges, lines, pins and laser equipment) Gauge and mix mortars and concrete by hand and by mixer Select and use basic setting out equipment including tape measures, levels, straight edges, lines and pins, boning rods and laser equipment under guidance of the supervisor Install, maintain and remove temporary protection and safety arrangements for the work area relating to barriers and temporary structures, including protection, safety notices and safety lighting Install and test basic drainage and ducting Measure, mark, cut and install geo-membranes to stabilise soil for re-instatement and excavations Transport and place, then compact and finish concrete to slabs/bases, footing oversights, paths, form slab edgings including positioning reinforcement and kerbs Set out and lay flags, paviours and edging to paths, driveways and other areas Install ironworks relating to access covers and frames, and gully grates and frames including preparatory brickwork Locate and excavate to expose buried utility services using electronic location instruments Provide and remove temporary works including shallow excavation support (up to 1.2 metres) Form and reinstate excavations and surfaces to sub-grades, sub-bases and road bases Prepare to, then direct and guide the movement of vehicles, plant or machinery Training:Groundworker Level 2 Apprenticeship Standard: Throughout the apprenticeship, the apprentice will be engaged in various activities to build their portfolio and enhance their skills in the workplace The apprentices will be required to attend SGS College, Horizon 38 Campus, Taurus Road, Filton. BS34 6FE. Practical workshops building on their skills learnt at college and at work, knowledge lessons and complete a portfolio of evidence They will also undertake some self-directed study to further their understanding Additionally, the apprentice will have regular progress reviews with their employer and Lecturer Assessor to ensure they are on track Training Outcome: The apprenticeship is the starting point for an exciting career within the team Employer Description:Brandwells Construction was first registered as Brandwells Ltd on 9th April 1973 by Andy Dowden, Executive Chairman, and my then senior partner, Joe Whitter. The business was renamed Brandwells Construction Co Ltd before it commenced trading. Joe and Andy had worked together in two previous employments, firstly at Avonmouth Plant & Construction Co. Ltd (APC) and later at Durnfords Construction Ltd (Durnfords), based in central Bristol. At APC, I was a trainee when first assigned to work under Joe, who was a senior Contracts Manager for the Company. Some years later, after I had had a spell as a Site Engineer for Holland and Hannen and Cubitts Ltd, we again came together when Joe left APC and took up the position of Managing Director at Durnfords Construction and invited me to join him as his Contract Manager. After about 7 years of working together, the Company was subject to a takeover, and this is what led to us jointly deciding to branch out on our own. The birth of Brandwells Construction. The company continued to grow and now has established itself as one of the foremost groundworks contractors in the South West, we have attained preferred contractor status with quite a number of our clients. Our clients now include most of the major housing developers: Barratt Homes, Lovell, Redrow, Taylor Wimpey, Linden and Bovis (now Vistry), David Wilson and Bellway as well as a number of smaller regional development companies. Where we are today There have been many ups and downs along the way, including recessions, the financial crisis of 2008 and most recently the Covid pandemic but the Company has managed to weather the storms and, thanks to the strong and dedicated team of people who make up the present-day management, not forgetting the now 300 plus operatives who actually do the work, we are stronger than ever. 2022 saw the opening of a South West Regional office at Alphington, Exeter to cope with the growth in our workload in this area and it was also a record year for the Company with turnover hitting an all-time high of over £62 million. 2023 promises to be another challenging year in the wake of the pandemic and as a consequence of the energy crisis brought on by the war in Ukraine, but from its position of strength there is every hope that we will see off that challenge as we have many times in the past.Working Hours :Monday- Friday. Shifts to be confirmed.Skills: Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Problem solving skills,Presentation skills,Administrative skills,Number skills,Analytical skills,Logical,Team working,Initiative,Non judgemental,Patience,Physical fitness ....Read more...