JOB DESCRIPTION
The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals. This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence. Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP's digital performance. The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.
Responsibilities
Search Engine Optimization (SEO) Strategy & Execution
Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals. Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines. Oversee off-page SEO, including backlink acquisition and domain authority improvements. Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
Content Optimization & Collaboration
Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences. Create and optimize content for websites and landing pages using targeted keywords and SEO best practices. Analyze competitors' content strategies to identify opportunities for improvement and differentiation. Partner with the Social Media team to optimize social media content for improved organic reach. Performance Analysis & Reporting Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs. Provide regular reporting on content performance and recommend data-driven adjustments. Analyze user behavior and engagement metrics to refine strategies and improve customer experience.
Desired Skills and Experience
Education: Bachelor's degree in marketing, Communications, English, or a related field.
Experience:
Minimum of 4+ years of experience in SEO and content creation roles. Proven ability to increase organic traffic and improve search rankings.
Technical Proficiency:
Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console. Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
Content Skills:
Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content. Experience in developing and executing content strategies that drive user engagement and conversions.
Soft Skills
Strong analytical and problem-solving skills with attention to detail. Ability to collaborate effectively across teams and present SEO insights to various stakeholders.
Preferred Qualifications
Proficiency in AI-powered content optimization tools. Expertise in optimizing content using CMS platforms such as WordPress or Sitecore. Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries.
Benefits:
Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company-paid short-term and long-term disability 401(k) plans Employer-funded pension plan Tuition Reimbursement
Pay Range
75,000 to 105,000 per year.
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world. At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture, and benefits at www.dap.com/careers/
DAP - On the job since 1865.Apply for this ad Online!....Read more...
Job title: Civil Engineer / Construction Engineer – Onshore Wind
Location: Hamburg, Berlin or Mainz
Who are we recruiting for? A qualified and motivated wind developer pushing for a fossil-free future across Northern Europe. They need a strong civil engineer to strengthen their onshore wind project delivery team in Germany.
What will you be doing? • Lead all civil engineering planning from early development through construction • Deliver feasibility work, permitting steps, tendering and on-site implementation • Build a vibrant network of external consultants and specialists • Run site assessments, due-diligence checks and risk reviews • Review and select foundation concepts, access routes, drainage and full BoP infrastructure • Prepare and approve cost estimates • Manage external engineering firms for transport studies, geotechnical work and design reviews • Carry out early-phase site visits and oversee construction quality • Own technical sections in tender documents and contracts • Support turbine supply negotiations on civil requirements • Evaluate BoP offers and manage interfaces between contractors • Optimise BoP designs for cost, quality and constructability • Drive compliance with health, safety, environmental and quality standards • Share knowledge and support continuous improvement across the team
Are you the ideal candidate? • Master’s degree in civil engineering or similar • Strong background in construction planning, ideally wind • Solid experience across foundations, roads, drainage, cable routing, logistics, geotechnics, geology and hydrology • Skilled in tendering and negotiating BoP packages • Confident assessing commercial impacts of technical decisions • Strong understanding of technical standards and specification documents • AutoCAD experience • Fluent German and English
What’s in it for you? • Work with an award-winning team shaping Germany’s onshore wind landscape • Chance to influence major wind projects from concept to completion • Travel to other European offices for collaboration and knowledge sharing • Strong culture of learning, improvement and cross-team support • Competitive package with growth opportunities • Secure, long-term role within a successful and expanding renewable energy business
Who are we? Executive Integrity is a global executive search and recruitment consultancy for a more sustainable world with a focus on talent within the Maritime and Renewable Energy sectors. We give a proportion of all our profits to Renewable World, a charity that develops affordable and innovative renewable energy solutions to poverty-stricken communities.....Read more...
Duties will include:
Source and engage candidates through job boards, social media, referrals, and direct approaches.
Screen, interview, and assess candidates to ensure suitability and compliance.
Match candidates to vacancies, negotiate rates, and manage the full recruitment process from start to finish.
Generate new business opportunities through proactive outbound sales activity, including cold calling, site visits, networking, and following up on leads.
Build lasting relationships with clients across the construction industry, from main contractors to specialist subcontractors.
Take detailed job briefs and understand client requirements for both temporary and permanent roles.
Maintain a strong pipeline of business by achieving and exceeding sales and activity targets.
Keep the CRM system up to date with accurate client and candidate information.
Training:Teaching and developing the skills, knowledge, and behaviours required to become a competent Recruiter will take place entirely in the workplace, with no need for day release. One-to-one tutoring sessions will be provided by a dedicated tutor, who will design a bespoke curriculum plan tailored to your strengths and areas for development.Training Outcome:This role offers the chance to build a long-term career in recruitment. You’ll gain hands-on experience, develop key skills in sales, client management, and negotiation, and progress into more senior positions such as Recruitment Consultant, Team Leader, or Account Manager. With dedication and performance, there’s strong potential for career growth and long-term success within the company.Employer Description:Named as the second UK city with the most job opportunities outside London, Birmingham has a thriving employment landscape. At Search, we recruit for a variety of temporary, permanent and contract roles across the West Midlands. Based in the city centre, our Snow Hill Queensway site is one of the top Birmingham recruitment agency offices. Some of the specialisms we’re known for providing expertise in are Logistics, Construction & Property, and Accountancy & Finance. Speak to the team today for tailored career and business advice and guidance.Working Hours :Mon - Fri 8 a.m. - 5 p.m.Skills: Administrative skills,Attention to detail,Communication skills,Creative,Customer care skills,Driving License,Initiative,IT skills,Organisation skills,Problem solving skills,Sales Skills,Team working....Read more...
Job title: Electrical Engineer – Onshore Wind
Location: Hamburg, Berlin or Mainz
Who are we recruiting for? A motivated, award-winning renewable energy leader operating across Northern Europe. They want a qualified electrical specialist to strengthen their onshore wind division and support a strong, growing German project pipeline.
What will you be doing?
• Lead the electrical design for new onshore wind substations from concept through delivery • Oversee external engineering firms and review all detailed design packages • Drive improved internal electrical networks and BoP systems with clear specifications and risk assessments • Work directly with the Grid Manager to secure assured, compliant grid connections • Develop Employer’s Requirements and challenge contractor designs to ensure quality • Support planning, procurement, construction and commissioning phases • Provide electrical cost inputs for refreshed financial models • Run technical assessments and root-cause analysis to strengthen reliability • Keep the team updated on standards, technologies and best practice • Improve internal engineering processes to deliver successful project outcomes
Are you the ideal candidate?
• Master’s degree in Electrical or Energy Engineering • Strong, proven experience working on substation and electrical system design for major energy projects • Confident in HV, MV and LV design and review • Motivated by German grid codes, standards and certification processes • Fluent in German and English • Site experience during build or commissioning is a unique advantage
What’s in it for you?
• A successful, stable employer with a vibrant onshore wind pipeline • Strong internal career growth across a major European energy group • Competitive package including pension, bonus and enhanced benefits • Brave investment strategy focused on long-term renewable expansion • Creative, collaborative engineering teams • Improved work-life balance through flexible working options • Access to motivated colleagues across Europe and refreshed technical development opportunities
Who are we? Executive Integrity is a global executive search and recruitment consultancy for a more sustainable world with a focus on talent within the Maritime and Renewable Energy sectors. We give a proportion of all our profits to Renewable World, a charity that develops affordable and innovative renewable energy solutions to poverty-stricken communities.....Read more...
