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Marketing Apprentice
The ideal candidate will be someone who will grow in their role with the potential to develop into a full Marketing Assistant. Main Duties: Supporting the Marketing Manager across all areas, including; Be the first point-of-contact for all administrative marketing tasks Deal with general administrative/marketing tasks Dealing with customers over the telephone in a professional manner. Design & artwork of adverts and products (Illustrator) Social media content and scheduling Update the company website, ensuring maintenance of all web listings, imagery, descriptions, pricing and categories Website and social media analysis Media tracking Work to deadlines/timescales Using Microsoft Packages in particular Word, Outlook, Excel, Publisher and PowerPoint Use Facebook, Twitter, YouTube, Instagram, Hootsuite and Hubspot Use Illustrator, InDesign, Photoshop and Video Editor Review, monitor and analyse online activity and provide recommendations and insights to others Updating and tracking of the marketing pipeline Monitor emails and respond to customer enquiries Generate ideas to increase communication activity across all channels Photography and video of events, activities and products Promotion of a variety of products and campaigns Research Print/email reports Oversee the internal and external management and distribution of printed material Send mail shots by post and email Data handling, including GDPR compliance checks and updates Handling of incoming calls and queries Liaise with all departments across the organisation to gather, define, collate, schedule and assign work requests Liaison with external marketing agencies, external supporters and events companies Act as a Brand Ambassador, ensuring the brand is used correctly and consistently across the entire organisation and all stakeholders Contribute to the development of marketing plans Assisting all members of the team as and when required Apprenticeship Programme Requirements As part of your contract of employment with regards to your Digital Marketing Apprenticeship Programme, you are required to: Attend and be punctual for all lessons Complete all assignments with regard to your apprenticeship by the required timeline. Attend all work-based training/support sessions Training:To achieve the apprenticeship the candidate builds up a portfolio of work-related evidence. The apprentice will do this by completing projects. The apprentice will attend weekly taught classes on Teams to cover the technical knowledge and understanding and have reviews every 8 weeks. A candidate will need to be able gain knowledge and build up a portfolio of work-related evidence covering the duties below: Duty 1 Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations, e.g., marketing campaign, market and customer intelligence research, communicate and present to stakeholders, agencies and internal teams. Duty 2 Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation. Duty 3 Use research data to inform marketing decisions, targeting, planning, delivery. Duty 4 Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives. Duty 5 Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns, e.g., storage and organisation of marketing materials, administering creative asset management systems, recycling/circular economy/energy consumption. Duty 6 Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms. Duty 7 Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity. Duty 8 Use the organisation’s customer relationship management system (inhouse or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals. Duty 9 Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities. Duty 10 Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes. Duty 11 Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness. The Multi-Channel Marketer Level 3 Apprenticeship Standard will involve an End Point Assessment at the end of the programme; the independent external assessor will assess each element of the end point assessment and will then decide whether to award successful apprentices with a fail, pass, a merit or a distinction. The end point assessment includes an assessment of all the requirements of the standard, including, competencies, knowledge and behaviours. It takes place in the final few months of the apprenticeship, using four assessment methods: This End Point Assessment has 2 assessment methods. Assessment method 1 - Written project report with presentation and questioning: Assessment method 2 - Interview underpinned by portfolio of evidence: End Point Assessment involves: Portfolio of work, practical, observations, tests, projects and professional discussion.Training Outcome:There is a strong possibility that you will gain a permanent position (subject to availability), following successful employment as well as achievement of the full apprenticeship programme. There may also be further apprenticeship/other training available following successful employment and achievement of the apprenticeship qualifications. The salary may start higher than the minimum, subject to experience and it will increase after a probationary period, subject to meeting targets.Employer Description:Sale and manufacture of work at height equipment and associated maintenance & inspection; training and hire.Working Hours :Monday to Friday – 8.30am – 5.00pm. Lunch ½ hour per day.Skills: Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Problem solving skills,Presentation skills,Administrative skills,Number skills,Analytical skills,Logical,Team working,Initiative,Good MS office skills,Social Media experience,Use Word, Excel, Outlook,Creative frame of mind,Enthusiasm and self-motivation,Genuine interest in marketing,Desire to learn and develop,Desirable-working in an office,Desirable: Customer Experience,Desirable:Marketing Experience,Excellent attendance,Excellent Timekeeping,Ability to use initiative,Friendly and approachable,Eager to progress,Technologically savvy ....Read more...