The Company
Our client is a well established superannuation fund known for its member first culture and collaborative, close knit working environment. Having built strong organic growth over the years, the business is now investing in a more deliberate digital and brand strategy, with a sharp focus on visibility and positioning against competitors in the market.
The Opportunity
A newly created role has emerged within the Digital Marketing team for a Search and Performance Lead to take ownership of the fund's search strategy from the ground up. This is a unique opportunity to shape how the organisation shows up not just in traditional search results, but increasingly within AI and LLM driven search experiences. The business is looking to bring specialist search expertise in house, giving this person genuine autonomy and influence over strategy and execution
Key Accountabilities
Develop and own the end to end search strategy, spanning SEO, SEM and emerging LLM visibility, driving both agency partners and internal stakeholders towards clear outcomes
Take full accountability for an always on SEM approach, working closely with the team managing brand campaigns to ensure organic and paid efforts are aligned
Lead both onsite and offsite search initiatives, bringing a creative and holistic approach that goes beyond keyword optimisation into long tail thinking
Translate broader business needs into clear search requirements, identifying content gaps and briefing an in house content specialist to close them
Build strong relationships across the business, engaging subject matter experts and educating non digital teams on why their input matters for search and AI visibility
Stay ahead of a rapidly evolving landscape, adapting strategy and approach as search and AI behaviours continue to shift
Partner closely with agency stakeholders, moving beyond a simple brief and approve model to become an active, hands on contributor to strategy
Ideal Experience
Background in search strategy, whether agency side or in house, with a strong grasp of both SEO and SEM fundamentals
Comfortable operating within a regulated environment and understanding how this shapes pace and process, financial services exposure will be highly regarded.
A natural relationship builder who thrives working across multiple stakeholders and can bring people along without over explaining technical concepts
Strategic and analytical mindset, with the ability to direct content requirements rather than create content directly
Adaptable and comfortable with ambiguity, given the fast changing nature of the search and AI landscape
Why Apply
Play a pivotal role in shaping search and AI visibility strategy for a business investing seriously in this space for the first time
Join a genuinely collaborative, member focused culture that operates with the agility and informality of a small business
Enjoy autonomy and influence in a newly created role with real scope to make it your own
Flexible hybrid working, based out of the Melbourne CBD office.
To have a confidential chat, please contact Ryan at rclarke@parityconsulting.com.au
Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us. At Parity, we believe in people, not just data. Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.....Read more...
