Senior Manager Digital Performance & CRM (H/F)Secteurs : Loisirs, Attractions, Événementiel, Hôtellerie & BilletterieLocalisation : Paris, FranceRémunération : jusqu’à € 70 000 fixe + 10 % de bonus annuelType de contrat : CDIVous êtes un(e) expert(e) de la performance digitale, de la data, de la conversion (CRO) et du CRM ? Vous maîtrisez les enjeux d'optimisation du chiffre d'affaires et de taux d'occupation sur des activités à inventaire ou capacité limité(e) (billetterie, loisirs, transport, hôtellerie, spectacle) ?Pour le compte de notre client, acteur international majeur du divertissement d'expérience et des destinations immersives à Paris, nous recherchons leur futur(e) Senior Manager Digital Performance & CRM (H/F).VOTRE MISSIONRattaché(e) au Vice-Président Marketing et encadrant une équipe de 2 personnes (Web Manager et Coordinateur Marketing), vous bâtirez et piloterez la stratégie globale d'acquisition payante, de conversion web, de fidélisation CRM et d'analyse de la performance :
Stratégie d'Acquisition Payante : Définition et déploiement des campagnes multi-canaux (Search, Paid Social, Programmatique, Affiliation) avec gestion de budgets média conséquents.Conversion & Parcours Utilisateur (CRO) : Optimisation continue des taux de conversion, du tunnel d'achat et des plateformes e-commerce / billetterie pour maximiser le chiffre d'affaires par créneau horaire / date.CRM & Automation : Conception de la stratégie CRM, de la connaissance client, de la segmentation et des scénarios d'automation pour maximiser la rétention et la valeur client.Data & Yield / Revenue Management : Pilotage des KPIs de vente et analyse approfondie des données pour adapter les investissements en fonction des taux de remplissage et de la capacité disponible.Management d'Équipe & Agences : Encadrement direct de 2 collaborateurs et pilotage des agences médias et partenaires technologiques internationaux.
PROFIL RECHERCHÉ
Expérience : 8 à 10 ans d'expérience en marketing digital et performance, impérativement acquise chez l'annonceur (ou profil hybride agence + annonceur).Secteur clé (Obligatoire) : Expérience réussie dans un secteur à capacité/stock limité(e) ou gestion de jauges (ex : attractions touristiques, parcs de loisirs, billetterie d'événements, salles de spectacles, hôtellerie, croisières, transport aérien/ferroviaire, réservation d'activités).Langue (Non-négociable) : Français et Anglais - bilingue / courant au quotidien. Vous échangez tous les jours en anglais avec des équipes, agences et prestataires internationaux.Compétences clés : Maîtrise avancée du Paid Acquisition, du CRO, du CRM, de la Web Analytics et du management d'équipe/agences.Mindset : Esprit entrepreneurial, très axé sur la data et les résultats ("hands-on"), à l'aise dans un contexte de change et lancement.
CE QUE LE POSTE N'EST PAS(Pour vous faire gagner du temps)
Ce n'est pas un poste orienté uniquement sur le Branding ou la Communication.Ce n'est pas un poste d'e-commerce retail traditionnel sans gestion de capacité.Ce n'est pas un rôle 100% agence sans expérience chez l'annonceur.
COMMENT POSTULER ?Contact direct : Envoyez votre CV à beatrice@corecruitment.com pour être considérer.....Read more...
Web & Digital Marketing Manager (H/F)Secteurs : Loisir et Attractions / Immersive Destination / High-End EntertainmentLocalisation : Paris, FranceRémunération : circa €50 000 fixe + 8% bonus on KPIsType de contrat : CDIVous êtes un(e) expert(e) de l'acquisition digitale, de la conversion web et de la data ? Vous souhaitez participer au lancement d'un projet événementiel et immersif d'envergure internationale au cœur de Paris ?Pour le compte de notre client, leader dans le divertissement d'expérience, nous recherchons un(e) Web & Digital Marketing Manager talentueux(se) et dynamique.VOTRE MISSIONRattaché(e) directement à la Direction Marketing, vous piloterez la stratégie d'acquisition client, le trafic web et la conversion des ventes :
Site Web & Parcours Client : Optimisation continue de la plateforme web, des landing pages et de l'expérience utilisateur (UX/UI) pour maximiser les taux de conversion.Paid Media & Acquisition : Suivi et pilotage des campagnes média payantes (Search, Display, Social Ads) en étroite collaboration avec les agences partenaires.Data & Analytics : Analyse fine des comportements clients, de la performance CRM et des insights pour ajuster les investissements marketing.Stratégie & Collaboration : Travail transverse avec les équipes Billetterie, Ventes et Opérations pour aligner la présence digitale sur les objectifs commerciaux.
VOTRE PROFIL
Formation & Expérience : Diplôme supérieur en marketing/commerce et 4 ans minimum d'expérience en marketing digital omnicanal (Social, Paid, Owned Media), dont 2 ans en gestion de projets.Compétences techniques : Excellente maîtrise des outils de Web Analytics, de CMS/Web management, de DAM et de plateformes d'automation marketing.Soft Skills : Profil analytique (data-driven), autonome, doté(e) d'un excellent sens du relationnel et capable d'évoluer dans un environnement agile et rapide.Langues : Français et Anglais courants impératifs (environnement international).
COMMENT POSTULER ?Contact direct : envoyez votre cv à beatrice@corecruitment.com....Read more...
Subscription CRM Marketing Executive - Hubspot
London - Hybrid Salary: £45,000–£50,000 Hours: Monday–Friday, 9:00am–5:00pm
An established and growing B2B publishing and information business, operating since 2011 and specialising in the financial services sector. The business operates four specialist publications, alongside a subscription-based database product and a portfolio of industry events. With a team of around 45 people, the organisation has built a strong reputation within its specialist markets and has a long-standing, collaborative culture. The business is now investing further in its subscription proposition and CRM capability, having recently implemented HubSpot. As part of this development, they are looking to appoint a Subscription Marketing Executive to take ownership of marketing activity across their subscription products. Duties:
Develop and deliver the subscription marketing strategy across multiple specialist publications and products.
Increase the volume and quality of subscription trials generated through proactive marketing activity.
Develop campaigns and customer journeys to nurture prospects from initial trial through to conversion.
Improve engagement with existing subscribers and identify opportunities to increase product usage and value.
Develop targeted campaigns for subscribers who are not actively engaging with the publications.
Create and optimise automated journeys across the subscription lifecycle, including trial, onboarding, engagement, conversion and renewal.
Work closely with the subscription sales team to support new business activity and provide higher-quality opportunities.
Use HubSpot to develop segmentation, workflows, reporting, automation and campaign journeys.
Establish clear KPIs across trials, engagement, conversion and subscriber activity.
Monitor campaign performance and use data to identify opportunities for improvement.
Work closely with editorial teams to turn relevant content, news and insights into subscription marketing opportunities.
Collaborate with the technology/web team to implement campaigns and improve the customer journey.
Bring fresh ideas and best practice from subscription, membership, publishing, media or other recurring-revenue environments.
Help embed a more data-led and CRM-focused approach to marketing across the wider business.
The Right Person:
We're looking for someone with several years' experience in marketing, ideally with exposure to subscription, membership, publishing, media or another recurring-revenue business model.
Experience of subscription, membership, publishing, media or similar customer lifecycle marketing.
Successful and demonstrable experience in generating and nurturing leads, trials or enquiries through to conversion.
Comfortable developing customer journeys and automated campaigns.
Confident using HubSpot for CRM and marketing automation as well as reporting and dashboard building.
Able to segment audiences and create targeted campaigns, also managing multiple campaigns and audiences simultaneously.
Experience measuring marketing performance through data and KPIs.
We're particularly interested in someone who can look at the current approach and ask “how could we do this better?” rather than simply executing an existing marketing plan.
You'll be naturally organised, commercially minded and comfortable working with data.
You'll enjoy looking at results, understanding what is and isn't working, and then using that information to develop the next idea.
You'll also need to be collaborative. The subscription sales team has strong customer relationships and plenty of ideas, while the editorial and technology teams are important partners in delivering campaigns. You'll need to bring those teams together and turn ideas into action.
The environment is relatively flat and self-managing. You'll be trusted to get on with your work, but communication is important, and you'll be expected to keep stakeholders updated on progress and results.
What Success Looks Like Within your first six months, you'll have:
Established clear KPIs for subscription marketing activity.
Built a clear understanding of current trial generation and conversion performance.
Increased the volume and quality of trials being generated.
Developed structured journeys for trial users.
Improved engagement with under-utilising subscribers.
Established more effective automated campaigns through HubSpot.
Created clearer reporting around trials, engagement and conversion.
Built strong relationships with the subscription sales, editorial and technology teams.
Identified new opportunities to improve the subscription customer journey.
What's on offer
£45,000–£50,000 salary
25 days' holiday
Pension contribution
Monday–Friday, 9am–5pm
A collaborative, flat and sociable working environment
The opportunity to take ownership of a newly created function and make a tangible commercial impact
Regular social events, including summer and Christmas parties and informal team drinks
By sending an application or applying for a job, you consent to your personal data being processed and stored by Get Recruited (UK) Ltd in accordance with our Cookie & Privacy Policy (available in the footer on our website). Get Recruited (UK) Ltd acts as an employment agency for permanent recruitment and as an employment business for the supply of temporary workers. We are an equal opportunities employer and we never charge candidates a fee for our services.....Read more...
Subscription Marketing Manager
London - Hybrid Salary: £45,000–£50,000 Hours: Monday–Friday, 9:00am–5:00pm
An established and growing B2B publishing and information business, operating since 2011 and specialising in the financial services sector. The business operates four specialist publications, alongside a subscription-based database product and a portfolio of industry events. With a team of around 45 people, the organisation has built a strong reputation within its specialist markets and has a long-standing, collaborative culture. The business is now investing further in its subscription proposition and CRM capability, having recently implemented HubSpot. As part of this development, they are looking to appoint a Subscription Marketing Manager to take ownership of marketing activity across their subscription products. Duties:
Develop and deliver the subscription marketing strategy across multiple specialist publications and products.
Increase the volume and quality of subscription trials generated through proactive marketing activity.
Develop campaigns and customer journeys to nurture prospects from initial trial through to conversion.
Improve engagement with existing subscribers and identify opportunities to increase product usage and value.
Develop targeted campaigns for subscribers who are not actively engaging with the publications.
Create and optimise automated journeys across the subscription lifecycle, including trial, onboarding, engagement, conversion and renewal.
Work closely with the subscription sales team to support new business activity and provide higher-quality opportunities.
Use HubSpot to develop segmentation, workflows, reporting, automation and campaign journeys.
Establish clear KPIs across trials, engagement, conversion and subscriber activity.
Monitor campaign performance and use data to identify opportunities for improvement.
Work closely with editorial teams to turn relevant content, news and insights into subscription marketing opportunities.
Collaborate with the technology/web team to implement campaigns and improve the customer journey.
Bring fresh ideas and best practice from subscription, membership, publishing, media or other recurring-revenue environments.
Help embed a more data-led and CRM-focused approach to marketing across the wider business.
The Right Person:
We're looking for someone with several years' experience in marketing, ideally with exposure to subscription, membership, publishing, media or another recurring-revenue business model.
Experience of subscription, membership, publishing, media or similar customer lifecycle marketing.
Successful and demonstrable experience in generating and nurturing leads, trials or enquiries through to conversion.
Comfortable developing customer journeys and automated campaigns.
Confident using HubSpot for CRM and marketing automation as well as reporting and dashboard building.
Able to segment audiences and create targeted campaigns, also managing multiple campaigns and audiences simultaneously.
Experience measuring marketing performance through data and KPIs.
We're particularly interested in someone who can look at the current approach and ask “how could we do this better?” rather than simply executing an existing marketing plan.
You'll be naturally organised, commercially minded and comfortable working with data.
You'll enjoy looking at results, understanding what is and isn't working, and then using that information to develop the next idea.
You'll also need to be collaborative. The subscription sales team has strong customer relationships and plenty of ideas, while the editorial and technology teams are important partners in delivering campaigns. You'll need to bring those teams together and turn ideas into action.
The environment is relatively flat and self-managing. You'll be trusted to get on with your work, but communication is important, and you'll be expected to keep stakeholders updated on progress and results.
What Success Looks Like Within your first six months, you'll have:
Established clear KPIs for subscription marketing activity.
Built a clear understanding of current trial generation and conversion performance.
Increased the volume and quality of trials being generated.
Developed structured journeys for trial users.
Improved engagement with under-utilising subscribers.
Established more effective automated campaigns through HubSpot.
Created clearer reporting around trials, engagement and conversion.
Built strong relationships with the subscription sales, editorial and technology teams.
Identified new opportunities to improve the subscription customer journey.
What's on offer
£45,000–£50,000 salary
25 days' holiday
Pension contribution
Monday–Friday, 9am–5pm
A collaborative, flat and sociable working environment
The opportunity to take ownership of a newly created function and make a tangible commercial impact
Regular social events, including summer and Christmas parties and informal team drinks
By sending an application or applying for a job, you consent to your personal data being processed and stored by Get Recruited (UK) Ltd in accordance with our Cookie & Privacy Policy (available in the footer on our website). Get Recruited (UK) Ltd acts as an employment agency for permanent recruitment and as an employment business for the supply of temporary workers. We are an equal opportunities employer and we never charge candidates a fee for our services.....Read more...
