Export Director (Middle East & APAC) – Global Soft Drink Business –Location & Salary negotiable plus package We are excited to be partnering with one of the leading soft drinks businesses. This business has over 30 years of production and heritage, spanning various other brand acquisitions and product development. The brand itself has a strong track record across both on and off premise accounts, with a high-quality product range.We are looking for a hands-on commercial leader who understands how to build and scale beverage brands in the Middle East & APAC market. The Export Director will take ownership of the commercial strategy and execution across the Middle East & APAC region, with a particular focus on key volume countries, whilst building the distribution infrastructure, retail partnerships, customer relationships and team capability required to deliver sustainable long-term growth.The Export Director must come from a background in soft drinks and previous experience in developing new business and scaling up brands. The Export Director will need to bring an established network of distributors, retailers, wholesalers and key trade partners, alongside the commercial capability and energy to open doors, negotiate partnerships and personally drive execution.What this business offers:
A competitive salary and performance-based bonuses, including travel allowances and expenses.Opportunities for professional development and career growth.A collaborative and supportive work culture with a fast-growing brand.
Export Director responsibilities include:
Develop and own the Middle East & APAC commercial growth strategy, with a clear focus on delivering ambitious sales, distribution and profitability targets.Lead growth across the priority states, identifying the key customers, channels, territories and opportunities that will deliver the greatest impact.Build and optimise the Middle East & APAC route-to-market, balancing distributor, wholesale, direct and Direct-to-Store Delivery (DSD) models.Identify, appoint and manage distribution partners, establishing clear commercial plans, targets, performance measures and accountability.Build and manage key on-premises and off- premises relationships, securing listings, ranging, distribution, promotions and long-term customer partnerships.Develop strategic relationships with major Middle East & APAC retailers and customers, leading negotiations and joint business plans to accelerate growth.Own Middle East & APAC sales forecasting, budgets and commercial performance, with accountability for revenue, margin, trade investment and profitability.Provide market intelligence and commercial insight, using customer, competitor and performance data to shape strategy and identify opportunities.Work closely with global leadership and cross-functional teams across marketing, supply chain and finance to ensure the Middle East & APAC business has the strategy, resources and execution required to scale.
The Ideal Export Director candidate:
Proven Middle East & APAC beverage experience with significant commercial experience within the US water, soft drinks or wider FMCG beverage market.Track record of growth with a demonstrated history of successfully growing sales, distribution and market share in the United States.Strong US network with established relationships across distributors, wholesalers, retailers and key on-trade and off-trade customers.Route-to-market expertise with deep understanding of US distribution models, including distributors, wholesale, direct sales and Direct-to-Store Delivery (DSD).Entrepreneurial and hands-on — a builder who can develop the strategy but is equally comfortable being in-market, opening doors, winning customers and driving execution.Commercial leadership with experience building and leading high-performing teams, with strong ownership of sales, margins, budgets and commercial performance.Strategic and execution-focused with the ability to translate a long-term growth strategy into clear priorities, measurable actions and results across multiple markets.
If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.comCOREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia. To view other great opportunities please check out our website www.corecruitment.com or call us on +44 207 790 2666 for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you. Follow COREcruitment on your favourite social networks - Facebook, Twitter, LinkedIn and Instagram....Read more...
Head of Marketing (Food/FMCG)Location :Remote (Germany-based); occasional travel to key accounts, agencies, and internal meetings as neededContract Type: Interim (6–12 months) with strong potential to convert to PermanentRole PurposeI am seeking an experienced and hands-on Head of Marketing to lead my clients brand and product marketing strategy in Germany.This is a pivotal role for a candidate with a strong toolkit in food or FMCG marketing, including product and trade marketing, consumer feedback and testing, and proven success driving product push growth and increasing product presence in the German market.Fluency in German and English is essential.This role starts as an interim position with a clear pathway to a permanent leadership role for the right candidate.Key ResponsibilitiesBrand & Marketing Strategy
Develop and execute the overall marketing and brand strategy for Germany, aligned with global brand guidelines and local market needsLead the positioning, messaging, and go-to-market strategy for new and existing products in the German marketDrive product push growth initiatives to increase market share, distribution, and visibility across retail and e-commerce channels
Trade Marketing & Retail Execution
Lead a team of Trade Marketing managers and specialists to deliver best-in-class retail execution across key accountsDevelop and implement trade marketing plans, promotions, and activations for German supermarkets and key retail partnersBuild strong relationships with key buyers and category managers in German supermarkets (e.g., Edeka, Rewe, Aldi, Lidl, Kaufland)Ensure optimal shelf presence, planogram compliance, and in-store visibility for all products
Product Marketing & Innovation
Collaborate with R&D, Product Development, and Global Marketing teams to adapt products and packaging for the German marketLead product launches, relaunches, and innovation pipelines in GermanyConduct consumer feedback sessions, product tests, and market research to inform product development and marketing strategies
Consumer Insights & Market Research
Design and execute consumer feedback programs, product tests, and concept testing to validate new products and marketing campaignsAnalyse consumer trends, competitor activity, and market dynamics to identify growth opportunitiesTranslate consumer insights into actionable marketing strategies and campaigns
Team Leadership & Development
Lead, mentor, and develop a team of Trade Marketing professionals, fostering a culture of collaboration, accountability, and high performanceSet clear goals, KPIs, and development plans for team membersCollaborate cross-functionally with Sales, Finance, Operations, and Global Marketing teams
Budget Management & Performance Tracking
Manage the marketing budget for Germany, ensuring optimal allocation of resources across brand, trade, and product marketing activitiesTrack and report on KPIs including sales growth, market share, distribution, ROI, and brand health metricsPrepare regular performance reports for senior leadership and stakeholders
Candidate ProfileExperience
Minimum 8–10 years of progressive marketing experience in the food or FMCG sector, with a strong focus on product and trade marketingProven track record of leading marketing strategies and driving product push growth in the German marketExtensive experience working with German supermarkets and key retail accounts (e.g., Edeka, Rewe, Aldi, Lidl, Kaufland) is a strong advantageExperience leading and developing a team of Trade Marketing professionalsStrong understanding of consumer insights, product testing, and market research methodologiesDemonstrated success in launching and growing products in the German FMCG market
Skills & Competencies
Exceptional strategic thinking and business acumenStrong leadership and team management skillsExcellent communication and presentation skills (written and verbal)Proficiency in marketing analytics, budget management, and performance trackingAbility to work independently and as part of a collaborative, cross-functional teamHigh level of organisational and time management skills
Languages
Fluent in German and English (written and spoken) is essentialAdditional European languages are a plus
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