CRM Executive Crewe – Hybrid Up to £35,000Are you a detail-driven, analytical CRM professional who loves transforming data into commercial impact?We’re supporting a growing organisation in their search for a CRM & Data Executive to elevate their Salesforce environment and strengthen the effectiveness of their Marketing and Sales functions. This role is perfect for someone who enjoys creating structure, improving processes, and using data to drive smarter decision-making.As CRM & Data Executive, you’ll be responsible for ensuring the business maximises the value of its CRM. From improving data quality and supporting campaign delivery to generating performance insights, you’ll play a key role in enabling better customer engagement and more effective commercial activity. This position suits someone who is methodical, confident with numbers, and passionate about building a CRM environment that genuinely supports business growth.If you have experience working with Salesforce, Hubspot, Microsoft Dynamics or a similar CRM, managing data, executing email campaigns or supporting lead management processes, this opportunity is an excellent next step.Key Responsibilities:
Maintain a clean, accurate and well-structured CRM environment.
Improve data governance, minimising duplication and incomplete records.
Drive best practice across teams to ensure correct use of systems and processes.
Monitor data accuracy and follow up with internal stakeholders to maintain high standards.
Build, schedule and monitor targeted email campaigns to support lead nurturing and customer engagement.
Support the development of automated workflows that enhance conversion and reduce drop-off.
Ensure all communication activity is compliant with GDPR and data protection requirements.
Produce dashboards and reports to monitor campaign results, customer behaviour and pipeline activity.
Analyse CRM data to uncover trends and provide actionable recommendations.
Deliver commentary and insights to help inform commercial and marketing decisions.
Partner with Sales and Marketing to ensure CRM activity supports shared goals.
Communicate system updates, process changes and required actions to internal teams.
Provide guidance and training to users to encourage strong CRM adoption.
About You:
Experienced in a CRM or data-focused role.
Naturally analytical, with excellent attention to detail.
Confident interpreting numbers and presenting insights.
Process-driven, organised and proactive.
Effective communicator who can influence stakeholders across teams.
Curious, commercially aware and committed to continuous improvement.
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