Project Marketing Manager
Melbourne | Full-time
The Opportunity An exciting opportunity has opened for an enthusiastic Project Marketing Manager to join a growing Victorian-based team within a well-established property and lifestyle organisation. This role offers the chance to take ownership of a diverse portfolio of lifestyle communities, shaping marketing activity from early project positioning through to day-to-day campaign delivery.
Working closely with senior marketing leadership and collaborating closely with Project Marketing Managers across different states, you'll play a pivotal role in developing and executing integrated marketing strategies that drive awareness, lead generation and sales performance. Based in Melbourne, you'll be part of a collaborative, high-energy environment where initiative, creativity and teamwork are genuinely valued.
The Role In this hands-on role, you'll manage end-to-end project marketing activity across multiple communities, balancing strategic planning with execution. You'll partner closely with sales, development and external agencies to ensure campaigns are aligned, on budget and delivering impact.
Key responsibilities include:
Partnering with senior marketing leadership to shape overarching project marketing strategies
Managing daily project marketing activity across new and in-market communities
Developing and evolving marketing plans, budgets and media strategies aligned to commercial objectives
Driving lead acquisition and conversion strategies to support sales outcomes
Managing suppliers and agencies to ensure timely delivery and adherence to briefs
Overseeing the development of creative assets including renders, photography, video, digital and print collateral
Providing guidance on copy and content across EDMs, SMS and social channels
Identifying PR and content opportunities to elevate brand and project visibility
About You You're a proactive and organised marketing professional who thrives in a fast-paced, project-driven environment. You're confident managing multiple stakeholders, budgets and timelines, and you bring a balance of commercial thinking and creative flair.
You'll bring:
3+ years' experience in land lease ideal. Otherwise experience in launching new residential communities essential.
Strong experience both strategic and execution focused, delivering end-to-end marketing plans, executing strategies, budget management, media planning, lead generation.
Excellent communication and stakeholder management skills.
A collaborative working and leadership style with experience supporting direct reports or mentoring junior team members desirable.
Travel required approx. 1-2 times a month. Full drivers licence required.
Why Apply? This is a rare opportunity to step into a highly visible role where your work directly influences project success. You'll enjoy autonomy, variety and the chance to contribute to a growing portfolio within a supportive and energetic team culture.
Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us. At Parity, we believe in people, not just data. Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.....Read more...
