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SEO & Content Specialist
JOB DESCRIPTION The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals. This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence. Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP's digital performance. The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results. Responsibilities Search Engine Optimization (SEO) Strategy & Execution Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals. Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines. Oversee off-page SEO, including backlink acquisition and domain authority improvements. Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed. Content Optimization & Collaboration Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences. Create and optimize content for websites and landing pages using targeted keywords and SEO best practices. Analyze competitors' content strategies to identify opportunities for improvement and differentiation. Partner with the Social Media team to optimize social media content for improved organic reach. Performance Analysis & Reporting Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs. Provide regular reporting on content performance and recommend data-driven adjustments. Analyze user behavior and engagement metrics to refine strategies and improve customer experience. Desired Skills and Experience Education: Bachelor's degree in marketing, Communications, English, or a related field. Experience: Minimum of 4+ years of experience in SEO and content creation roles. Proven ability to increase organic traffic and improve search rankings. Technical Proficiency: Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console. Strong understanding of HTML, CSS, and structured data for technical SEO purposes. Content Skills: Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content. Experience in developing and executing content strategies that drive user engagement and conversions. Soft Skills Strong analytical and problem-solving skills with attention to detail. Ability to collaborate effectively across teams and present SEO insights to various stakeholders. Preferred Qualifications Proficiency in AI-powered content optimization tools. Expertise in optimizing content using CMS platforms such as WordPress or Sitecore. Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries. Benefits: Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company-paid short-term and long-term disability 401(k) plans Employer-funded pension plan Tuition Reimbursement Pay Range 75,000 to 105,000 per year. About DAP DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world. At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture, and benefits at www.dap.com/careers/ DAP - On the job since 1865.Apply for this ad Online! ....Read more...
Manager, Digital Marketing
JOB DESCRIPTION Job Title: Manager, Digital Marketing Location: Vernon Hills, IL (open to remote or hybrid work) Department: RPM Consumer Group Reports To: Vice President, Digital Marketing J OB PURPOSE Do you see digital potential everywhere you look? Do you like building digital marketing recommendations and trailblazing opportunities? Are you motivated by the idea of sparking strategic growth across teams and businesses? At RPM, we're searching for a Manager of Digital Marketing to champion the digital marketing evolution across our portfolio of companies. This isn't a behind-the-scenes position; you'll be front and center, a trusted consultant and collaborative force, providing expert advice and helping individual businesses create and activate digital marketing strategies that drive measurable commercial growth and enhance competitive edge in the market. The Manager of Digital Marketing will be part a small team of digital experts in the areas of digital marketing, e-commerce, and digital analytics. This team supports businesses within RPM International, a world leader in coatings, and is sponsored through the RPM Consumer Group. This position reports directly to the Vice President of Digital Strategy and up to the RPM Consumer Group Vice President of Commercialization and Strategy. WHY YOU'LL LOVE THIS ROLE Think of yourself as the bridge between vision and execution. You'll empower RPM business leaders to reach further, think bigger, and implement marketing strategies that not only meet today's goals but set the foundation for tomorrow's success. We're here to spark your innovative ideas, support your growth, and celebrate wins together. RESPONSIBILITIES Champion Digital Marketing Transformation: Work with leaders and teams across RPM companies to reimagine and elevate growth strategies by leveraging digital marketing initiatives, channels, and technology to connect deeply with users, build brand loyalty, and drive sustainable sales growth. Provide Strategic Consulting: Be part of the digital strategy team to offer expert consulting services across RPM's businesses. Assess: Collaborate with business teams to analyze and evaluate existing digital marketing practices, systems, and capabilities to identify gaps and opportunities. Recommend: Create customized and scalable digital marketing recommendations that enhance personalized experiences, leverage insights and data, and optimize the user journey across all digital touchpoints. Align recommendations with each company's overall business goals and create implementation plans that generate both short- and long-term value. Advise: Guide businesses in optimizing current digital marketing practices and developing new digital capabilities. Help businesses understand the best digital marketing practices and strategies tailored to their needs. Advise on the right tools and technologies to manage, execute, and analyze efforts. Digital Marketing Strategy: Guide businesses in crafting modern, results-driven initiatives across various digital channels, including social media, email, search engines, and display advertising. Ensure recommendations engages and inspires audiences and strategically connects both digital and traditional marketing for impact. Unlock Channel Potential: Analyze and recommend the digital channels that make sense for each business's audience and goals, maximizing their reach and engagement. Social Media: Create recommendations for social media presence, engaging with followers, responding to inquiries, and creating content that drives engagement. Social platforms include but not limited to LinkedIn, You Tube, Facebook, X, Instagram, TikTok, etc. Content Management: Advise businesses on best practices to create, curate, and manage engaging content tailored to target audiences, ensuring consistency in tone and branding. SEO and SEM: Create recommendations to optimize digital content for search engine visibility, including AI overviews. Create search engine marketing campaigns to drive traffic and conversion including PPC (pay-per-click) efforts. Paid Advertising Strategy & Optimization: Evaluate and advise on the optimization of paid advertising efforts across multiple platforms, including Google, Bing, Amazon, and other digital marketplaces. You will be responsible for assessing current performance, identifying areas of budget inefficiency, and recommending data-driven strategies to enhance targeting precision and maximize return on ad spend (ROAS). Optimize Website Presence: Evaluate and provide recommendations to optimize company websites for usability, mobile responsiveness, and search engine visibility. Lead Generation: Create strategies to generate leads and nurture them throughout digital channels. Drive Data-Driven Decisions: Put analytics at the center of every digital marketing recommendation, which include key performance indicators (KPIs) for campaigns and initiatives. Cultivate User Relationships: Advise on building meaningful digital marketing connections that foster loyalty and satisfaction through personalized experiences and thoughtful touchpoints throughout the user journey. Implement: Encourage curiosity and a growth mindset through regular reviews, asking the right questions, and helping teams identify opportunities for ongoing optimization. Guide and monitor execution of recommendations. Empower Business Teams: Outside of consultant engagements share digital marketing expertise through teaching opportunities, workshops, and training that benefit companies across RPM. QUALIFICATIONS AND COMPETENCIES Bachelor's Degree in Digital Marketing, Communications, Public Relations, or related field required. 3-5 years' professional experience in digital marketing or related roles. Strategic mindset with proven experience designing digital marketing strategies across multiple business units or brands Expertise in digital marketing, digital user journey optimization & relationship development, analytics, in both B2C and B2B segments (preferred) Google Analytics and Amazon Ads Certified Proven experience managing comprehensive paid advertising campaigns across Amazon and Google platforms, including all ad formats such as Performance Max, Search, Display, and others. Past success partnering with diverse teams to deliver high-impact results Ability to share complex digital concepts in straightforward, actionable terms A collaborative approach that empowers others and builds lasting partnerships Passion for exploring the newest tools, trends, and solutions in digital marketing Drive to discover and adopt emerging technologies, digital innovations, and new platforms & systems, including generative AI. Strong consultative, relationship building, and interpersonal skills in dealing with all levels in the organization Excellent writing, communication, presentation, and marketing skills LEADERSHIP TRAITS Strategic Planning: Is proactive, forward-looking and can anticipate trends. Has vision and can create competitive and breakthrough strategies and plans. Change Management: Ability to adapt to change, anticipate future needs, is flexible, overcomes resistance to change, and demonstrates managerial courage. Problem Solving: Able to understand and evaluate complex issues and devise and implement successful solutions. Is focused on results, can see hidden problems, and takes logical approach and probes fruitful sources for answers. Is proactive and decisive in nature. Communication: Has effective verbal communication and presentation skills, has effective writing abilities (clear and succinct), has executive presence, has active listening abilities, and can convey important or critical messages that have the desired effect. Collaboration: Identifies opportunities for shared resources, seeks partnerships, is a team player, and involves others. Builds commitment, fosters open dialogue, and supports diversity and input from all team members. Is open-minded and transparent. Decision Making: Uses critical thinking skills, has a track record of making high quality decisions, does not hesitate when making decision, is confident, and is action oriented. Developing Others: Coaches others and nurtures emerging leaders. Is a keen listener, provides challenging/stretch assignments, encourages development, confronts, and deals with performance issues effectively and delegates tasks effectively to develop others. Judgment: Adopts strategic, analytical, and carefully weighted decision-making process in the evaluations of alternative scenarios. Financial Acumen: Has demonstrated financial acumen, can successfully budget, and forecast, and understands cost implications of decisions. Integrity & Commitment: Demonstrates integrity, has commitment, shows moral courage, demonstrates emotional intelligence, is value-driven, respects the Company culture, and demonstrates responsible entrepreneurship. Has a can-do attitude and the desire to go above and beyond.Target Salary Range: $125,000 - $140,000, bonus eligible From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. RPM Consumer Group offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis. RPM Inc. is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.Apply for this ad Online! ....Read more...