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Marketing Manager at We Group
We Group Job Specification: Marketing ManagerOrganisation: We Group UKLocation: Hackney, LondonHours: Full TimeSalary: £33,000 to £36,000Reporting to: Senior Management / CEODirect report: Marketing ExecutiveAbout the RoleThe Marketing Manager is responsible for leading the strategy and delivery of marketing activity across We Group, The Fair, We Are Placemaking and We Are OPS, our CEO’s profile, and key client and event projects including Winter Music Conference (WMC).The role covers marketing strategy, social and digital marketing, PR, websites, email, brand and content, new business support, paid media and event marketing.The Marketing Manager will directly manage the Marketing Executive, setting priorities, delegating activity, reviewing output and supporting their professional development.The role requires ownership of marketing performance as well as delivery: using data and commercial objectives to evaluate campaigns, identify what is and isn’t working, and proactively recommend and implement alternative approaches.Professional SkillsEvents Industry / MarcommsMaintain a strong understanding of We Group’s sectors, target clients and audiences.Stay informed on relevant industry news, marketing trends, digital platforms and emerging opportunities.Apply industry and audience insight to support brand awareness, new business and client projects.Confidently represent We Group and its brands at relevant industry events.Written & Digital SkillsExcellent written and spoken English with strong copywriting and editing skills.Ability to produce high-quality press releases, website copy, emails, social content and thought-leadership pieces.Confident use of Microsoft Office, social media platforms, Meta Business Suite, Google Analytics, email platforms and relevant AI tools.Ability to adapt messaging and tone of voice across different brands, audiences and channels.Specialist ServicesMarketing StrategyOwn and develop marketing strategies across We Group and key IP, conference and client projects including WMC. Deliver campaigns for these events and recommend alternative approaches when something isn't performing.Develop marketing plans covering objectives, audiences, messaging, channels, budgets, timelines and KPIs.Lead campaign delivery, working with and delegating activity to the Marketing Executive and relevant external suppliers.Monitor performance and proactively recommend alternative approaches where activity is not delivering.Manage marketing budgets and ensure activity supports wider commercial objectives.Report regularly to senior management and company board members on marketing performance, priorities, challenges and opportunities.Social, Content & PROwn the social and content strategy across We Group brands and Nick Morgan’s profiles and client projects where needed.Oversee content planning and delivery across LinkedIn, Instagram, TikTok, Facebook and other relevant channels.Manage content capture at festivals, conferences and events. Please note this is a key part of the role and availability will be required outside normal working hours, particularly during summer months.Develop relationships with relevant trade and mainstream publications and identify PR opportunities.Oversee and produce press releases, thought leadership and company announcements.Monitor channel performance and use insights to shape future activity.Support the Marketing Executive with content capture, creation and editing.Paid Digital MarketingIndependently plan, manage, optimise and evaluate paid campaigns across platforms including Meta and LinkedIn.Understand the different requirements of B2B and B2C paid campaigns.Define audiences, budgets, objectives, KPIs and conversion goals.Monitor campaigns throughout their lifecycle and optimise based on performance.Demonstrate ROI where tracking allows and establish appropriate KPIs where direct revenue attribution is not possible.Produce clear reporting showing performance, learnings and how results have informed future campaign decisions.Affiliate, Partnership & Creator MarketingIdentify where affiliate marketing could add commercial value to We Group and its projects.Develop relevant marketing partnerships and affiliate opportunities.Develop creator and influencer engagement strategies where appropriate.Leverage brands and communities such as WMC to secure relevant creator, artist and industry endorsements.Engage speakers, partners, clients and other stakeholders as campaign advocates.Special Projects & Industry EngagementLead special projects that support We Group’s industry profile and business objectives.Curate panels, including concepts, speakers and promotional activity for selected industry events.Identify speaking and thought-leadership opportunities for Nick Morgan and other senior team members.Websites, Email & BrandOversee and update company and relevant project websites, ensuring content, design and user journeys remain current and effective.Monitor website analytics and recommend improvements.Plan targeted email campaigns for WMC and other necessary projects.Oversee and implement brand consistency across websites, social media, decks, marketing assets and internal materials.Brief and manage designers, developers and other external suppliers where required.Event Marketing & TicketingLead marketing strategy and delivery for relevant We Group event and conference projects.Develop campaigns to drive ticket sales, registrations and attendance.Monitor sales against targets and recommend additional or alternative activity where required.Plan communications around launches, ticket tiers, deadlines and other key conversion points.Work closely with event, ticketing, registration, speaker and partnership teams.Oversee relevant on-site marketing, branding, content and attendee communications.AI & InnovationOwn and develop practical AI projects and agents that improve marketing efficiency and effectiveness.Identify marketing processes that could benefit from AI or automation.Explore applications across research, content, reporting, campaign planning and speaker management.Test new tools and introduce effective workflows to the wider marketing team.Financial & Commercial SkillsBudgets, ROI & SuppliersManage marketing budgets and track spend against agreed allocations.Evaluate the commercial impact and ROI of marketing activity.Manage relationships with external marketing suppliers and ensure work is delivered to brief, budget and deadline.Monitor marketing time allocated to client projects to ensure activity remains within agreed scopes and budgets.Complete timesheets and expenses accurately using relevant company systems.Personal & Management SkillsMarketing Executive ManagementDirectly manage the Marketing Executive and take responsibility for their workload, priorities and development.Set clear briefs, objectives and deadlines and delegate appropriate day-to-day marketing activity.Review work, provide constructive feedback and ensure a consistently high standard of output.Hold regular check-ins and support the Marketing Executive’s professional development.Ensure responsibilities are appropriately divided so the Marketing Manager can maintain focus on strategy, performance and higher-level delivery.New BusinessWork closely with the senior team to identify priority audiences, sectors and opportunities.Develop relevant campaigns and content to support new business objectives.Ensure inbound opportunities generated through marketing are appropriately tracked and followed up.Support award submissions and wider opportunities to raise We Group’s industry profile.Initiative & OrganisationTake ownership of marketing projects and work independently.Identify challenges early and approach senior management with recommended solutions.Manage multiple brands, projects and deadlines while maintaining high-quality output.Set realistic timelines and manage stakeholder expectations.Proactively challenge or change marketing approaches where evidence suggests they are not working.Working RelationshipsBuild strong relationships with colleagues, senior management, clients and external partners.Present strategies, performance and recommendations confidently to senior stakeholders.Add measurable value to client and consultancy relationships.Manage client expectations around scope, timelines, deliverables and approvals.Company CultureRepresent We Group professionally at industry events and meetings.Nurture external relationships that can support business development.Bring a positive, proactive and collaborative approach to the workplace.Demonstrate enthusiasm for We Group’s values and culture.Remain curious about new marketing approaches, technologies and opportunities.Take responsibility for marketing outcomes, not simply marketing output. ....Read more...