JOB DESCRIPTION
The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals. This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence. Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP's digital performance. The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.
Responsibilities
Search Engine Optimization (SEO) Strategy & Execution
Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals. Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines. Oversee off-page SEO, including backlink acquisition and domain authority improvements. Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
Content Optimization & Collaboration
Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences. Create and optimize content for websites and landing pages using targeted keywords and SEO best practices. Analyze competitors' content strategies to identify opportunities for improvement and differentiation. Partner with the Social Media team to optimize social media content for improved organic reach. Performance Analysis & Reporting Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs. Provide regular reporting on content performance and recommend data-driven adjustments. Analyze user behavior and engagement metrics to refine strategies and improve customer experience.
Desired Skills and Experience
Education: Bachelor's degree in marketing, Communications, English, or a related field.
Experience:
Minimum of 4+ years of experience in SEO and content creation roles. Proven ability to increase organic traffic and improve search rankings.
Technical Proficiency:
Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console. Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
Content Skills:
Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content. Experience in developing and executing content strategies that drive user engagement and conversions.
Soft Skills
Strong analytical and problem-solving skills with attention to detail. Ability to collaborate effectively across teams and present SEO insights to various stakeholders.
Preferred Qualifications
Proficiency in AI-powered content optimization tools. Expertise in optimizing content using CMS platforms such as WordPress or Sitecore. Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries.
Benefits:
Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company-paid short-term and long-term disability 401(k) plans Employer-funded pension plan Tuition Reimbursement
Pay Range
75,000 to 105,000 per year.
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world. At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture, and benefits at www.dap.com/careers/
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