Paid Media Manager
Paid Media Manager - Liverpool
Salary: £24k - £36k + Hybrid Working available
Our client is an integrated marketing and PR agency with clients across the technology, digital, professional services, education and property development sectors.
They are providing strategy and executing campaigns across digital marketing, content, PR, social media and events.
This role is central to their core proposition to 'turn profile into performance' for ambitious people and projects through their integrated campaign model approach.
You will need to be able to execute a campaign plan, build landing pages and email templates, and create the copy to go with them across web, social and PPC.
They need an individual who can take campaign results and interrogate the data, making regular suggestions as to how they can improve - boosting click-through and conversion rates, whilst also bringing down CPCs and CPAs.
They are HubSpot Platinum Partners, so experience using HubSpot to build out and report on campaigns would be an advantage but is not a deal-breaker.
Full HubSpot training can be provided.
? Planning and delivery of campaign activity across digital channels
? Management of paid social and search campaign budgets
? Interrogating data to optimise campaign activity, driving engagement & results
? Reporting on campaign performance, providing insights, and recommendations how the activity could be carried out in future
? Briefing their in-house designer on design assets required
? 2 years' B2B campaign experience
? Demonstratable experience in campaign management and optimisation
? A results-driven approach to marketing, with a proven track record of getting results (in-house or for clients)
? 12 months+ agency experience
? HubSpot experience
? Google Data Studio experience
? Good knowledge of SEO
? B2C experience
? Organic social media exper