Marketing Manager

Job: Marketing Manager

Location: Derby

Job: Permanent 

Salary: £40-50K per annum

 

This is a challenging and unique role which will require collaboration, innovative thinking, and agility to deliver marketing strategy and brand management across diverse areas

Our Client is a leading manufacturer of chilled own-label products and need a Marketing Manager to develop and implement their marketing strategy to support growth. This hands-on role will create and execute strategies and tactics.

Established 50 years ago, our client has grown to become a leader in their field, withe ambitious plans requiring an evolving brand and a strong marketing strategy to support growth in the Food Service sector.

 

KEY RESPONSIBILITIES

Create and implement an overall 3-year marketing strategy, framework and plan through the marketing mix

Establish long- and short-term objectives for the products and geographies, including working closely with the wider team to ‘develop and win’ new businessPlan, direct, implement and evaluate the marketing plan, that drive increased demand for our products and servicesWork closely with the businesses to gain insights and feedback to inform marketing and brand strategy and executionSupport the communication strategy, managing digital communication including social media  Develop and manage an integrated B2B marketing program that promotes increased demand for Fairfax Meadow within the foodservice sectorDevelop marketing plans around key seasonal and event driven areas that maximise the business as the ‘go-to’ in the sector Lead building a commercially viable retail branded proposition Develop and manage a branded portfolio of Meat & Seafood products, identifying the role and direction for the brand within the markets; UK, APAC, North AmericaLead commercially viable launch plans, drawing upon existing UK propositions, but with flexibility to adapt key aspects to ensure ‘fit to win’ for the local market

 

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE

At least 3 years of market strategy and planning experienceBrand development and management track recordFood service experience preferred, but not requiredInternational experience preferred, but not requiredBachelors degree in Marketing, Business Admin or related fieldExcellent at influencing stakeholders at all levels of the organisation Strong organisational and planning skills, brilliant at juggling multiple projects and deadlinesExcellent communication and presentation skillsA full driving licenseAble to travel between UK sites and occasional travel outside the UK