Marketing Manager - Publishing
Marketing Manager is required for an online publishing and news company who offer fresh perspectives on the issues that matter with daily newsletters delivered to its audience. Working in a lively and busy small office you will be solely responsible for all marketing activities relating to the brand.
You will be working on a hybrid basis between home and Notting Hill, this is a permanent position working Monday to Friday and in reward you will be paid a salary of c. £50,000 - £60,000 p.a. and ideally have a strong marketing background in publishing.
This is a varied role for someone comfortable wearing many hats and multi-tasking. As Marketing Manager, you will be responsible for organising and actioning all marketing activity relating to the newsletter within the budget provided, including advertising, sponsorships, events and social media.
As Marketing Manager, you will report directly to the Publisher with no team management. A small amount of office administration work is also required, overseeing operations, supporting the management team, and providing exceptional customer service to clients and guests.
Key responsibilities as Marketing Manager:
Recommend a marketing strategy to maintain the rapid growth of the newsletter and, on approval, to implement it. Use email marketing platform Beehiiv *(which is similar to Sailthru) in order to analyse and report on data, organise reader surveys, winback campaigns and liaise with support team as needed. (Beehiiv is a relatively new platform in the UK but easy to learn if you have experience with Sailthru). Website and app management relating to branding, design and marketing content. Organising and managing marketing activity such as sponsorships and collaborations within the budget provided. Providing support to the Advertising Director including brand placements and reporting on KPIs. Presenting clear data to the management team. Managing and growing social media platforms (Instagram, Twitter and Facebook) including regular contact with the external agency running our paid social media. Keeping the brand focused by working with designers and copywriters. Organising events. Office management including submitting expenses and invoices to external admin support, replying to the customer service inbox, subscription management, speaking to IT department.
Skills, knowledge and experience
You’re a team player who thrives in a collaborative environment, enjoys going beyond your remit and is a fast learner. Strong organisational, numeracy and time-management skills. Excellent communication and interpersonal skills. Proficiency in Microsoft Office and other relevant software applications. Basic understanding of Google Analytics desirable. Basic understanding of InDesign and Photoshop desirable.