Marketing Lead

Marketing Lead Devon & Pembrokeshire Hyper Local Campaign Management Utilities, Telecoms, Fibre, Broadband, Internet, ISP Local Marketing @mecscomms is hiring for a remote based, home working – Marketing Lead to work for a leading Fibre Optic, Telecommunications, Internet & Broadband service provider. The Marketing Lead will bring national marketing strategy to life at street level, creating locally relevant campaigns, events & activations that feel personal & meaningful to local communities & that drive tangible commercial results across Devon & Pembrokeshire. If you’ve got community led marketing experience across digital, events & traditional media, with an ability to deliver sales-led, locally focused campaigns, I’m keen to hear from you. Position: Community Marketing Manager, Local Campaign Manager, Activation Manager, Multi-Channel Marketing Lead, Integrated Marketing, Demand Generation, Customer Engagement, Regional Brand Champion, Acquisition Marketing Specialist Purpose: Design, execute & optimise region-specific marketing campaigns that directly support sales growth & community engagement in targeted local areas Location: Work from home – remote working - anywhere UK Role Type: Full Time, Fixed Term, Temporary Contract, FTC Duration: ASAP until 18/12/2025 Hours: Monday – Friday 09.00 – 17.30 Salary: £35,000 - £45,000 basic + benefits, pro rata, per annum Key Activity: • Plan & deliver local marketing campaigns • Drive measurable sales & customer growth • Adapt messaging to reflect local tone • Collaborate with field teams & local partners to boost campaign reach • Execute full-funnel marketing activity across digital, print, events, & community channels • Represent the brand, attending activations & engage with stakeholders • Track performance, analyse results & optimise campaigns • Act as regional marketing insight expert • Shape & deliver strategy We're looking for a Marketing Lead who doesn't just "do" hyper-local marketing, you live & breath it. You'll own & deliver game changing marketing campaigns where your intimate knowledge of local communities becomes your secret weapon. This isn't about parachuting in with London-centric ideas, it's about understanding why someone in Okehampton thinks differently to someone in Salcombe, or why Fishguard requires a completely different approach to Narberth. Your Mission: Make Marketing Matter in Real Communities Transform telecoms & broadband marketing from boring corporate noise into compelling, locally relevant campaigns that actually get people talking, engaging & most importantly, buying. • Know Devon like the back of your hand? From Exeter's Cathedral Quarter to Plymouth's Barbican, Dartmoor's moorland communities to Torquay's English Riviera • Understand Pembrokeshire's pulse? From Tenby's seaside charm to Haverfordwest's market town mentality, St Davids' coastal culture to Milford Haven's industrial heart • Get frustrated by generic campaigns that miss the mark in rural & coastal communities? • Thrive on turning local insights into sales gold? Be the Marketing Hero Your Region Deserves! - Own 360° campaign mastery: From digital wizardry to door drops, local radio to pop-up events, Facebook ads to farmers' market sponsorships. Watch your campaigns drive genuine sales uplift in communities that actually matter to you Creative Freedom Meets Commercial Reality • Remote-first role with the autonomy to make decisions that drive results • Manage meaningful marketing budgets & see direct ROI from your strategic choices • Blend traditional & digital like a marketing alchemist • Add "Hyper-Local Marketing Expert" to your CV with proven results • Network to build local relationships with businesses, community leaders & industry contacts • Lead local market penetration Devon Expertise: Know the difference between marketing to Plymouth's urban professionals vs Dartmoor's farming communities? Your local knowledge is pure marketing gold. Target Areas Include: Ashburton • Barnstaple • Bideford • Bovey Tracey • Brixham • Crediton • Dawlish • Exeter • Ilfracombe • Okehampton • Plymouth • Salcombe • Sidmouth • Tavistock • Tiverton • Torbay • Torquay • Totnes • Woolacombe Pembrokeshire Expertise: Appreciate why Tenby's seasonal tourism economy requires different campaign timing to Milford Haven's year-round industrial workforce? Your regional insight is our marketing superpower. Target Areas Include: Fishguard • Haverfordwest • Jameston • Milford Haven • Narberth • Neyland • Newport • Pembroke • Pembroke Dock • Penally • St Brides • St Davids • Templeton • Tenby Responsibilities: • Craft campaigns locals actually care about • Use regional insights to create messaging that resonates • Drive measurable sales results - not vanity metrics, but real revenue growth in your chosen region • Collaborate with field teams who know every village pub landlord & parish council chair • Manage multi-channel campaigns from conception to conversion • Travel for impact - regular visits to London, your region, & campaign activations Marketing Arsenal: • Local newspaper partnerships & radio sponsorships • Geo-targeted Facebook & Google campaigns that actually convert • Door drop strategies that don't end up in the bin • Community event sponsorships & pop-up activations • Influencer partnerships with genuine local voices • Direct mail that gets opened because it speaks their language Candidate profile: • 5+ years marketing experience across digital, traditional, & experiential channels • Proven hyper-local campaign success with measurable sales outcomes • Regional expertise in Devon OR Pembrokeshire communities, culture, & consumer behaviour • Independent working style - you thrive without constant supervision • Travel flexibility - happy to visit communities, attend events, & meet stakeholders • Telecoms, internet & broadband sector experience beneficial • Understand the unique challenges of marketing utility services • Field marketing background, you've worked alongside sales teams on the ground • Local network connections, established relationships with regional businesses, media, or community groups • Rural marketing experience - you understand the challenges & opportunities in non-urban markets #DevonMarketing #PembrokeshireJobs #HyperLocalMarketing #TelecomsMarketing #BroadbandCampaigns #MarketingContract #RemoteMarketing #UKMarketingJobs #LocalCampaigns #CommunityMarketing #SalesMarketing #FreelanceMarketing #MarketingLead #RegionalMarketing #WelshMarketing #SouthWestMarketing #RuralMarketing #MarketingConsultant #FieldMarketing #LocalKnowledge @mecscomms: uniting opportunity with ambition in Telecoms | Media | Technology @mecscomms is the brand name of MECS Communications Ltd who provide permanent & contract recruitment consultancy service as an Employment Agency & Employment Business. For more information or a list of current vacancies, please see our web site at mecscomms.co.uk