Commercial Manager

Commercial Manager, Non-Alcoholic Drinks Brand, London, Up to £65,000 plus bonus

I am very excited to be representing an established and growing Non-Alcoholic drinks brand who are looking to expand their commercial team. This business is currently tracking double digit growth, has a vast number of accreditations and continually aim to develop their team.  

As Commercial Manager, you will lead the charge in growing their On Trade presence across London and key UK regions. You’ll be responsible for defining and delivering commercial strategy, winning new business, and managing a team of Business Development Managers across On Trade and Out of Home channels. You’ll also own the relationship with national and regional accounts, building out our route to market network and ensuring sustained commercial growth.

This is a unique opportunity to join a purpose-led, fast-scaling brand in the premium drinks space — bringing innovative non-alcoholic options to some of the most exciting venues in the country.

What You’ll Get

A foot in the door at one of the UK’s most exciting non-alcoholic drinks brandsOpportunities to grow into an account management or head of sales roleCompetitive salary + bonusFun, dynamic and supportive working cultureThe chance to be part of a movement changing the way people drink

Commercial Manager role includes:

Lead and execute the commercial strategy across the On Trade and Out of Home sectorsIdentify, target and win new business with key operators, groups, and hospitality accountsManage and expand relationships with wholesalers, distributors, and key route to market partners. Current partners include LWC & Amathus amongst others.Oversee national and regional account relationships, ensuring high levels of engagement and performanceManage relationships with sales agencies to deliver on KPI’s and ensure brand advocacy.Line manage a team of BDMs, setting clear goals, supporting development, and driving resultsCollaborate with marketing, operations, and brand teams to create compelling campaigns and customer offersOwn forecasting, pricing strategy, promotional planning, and margin management for your channelMonitor trends and competitor activity to inform decision making and maintain competitive advantage

The ideal Commercial Manager candidate:

Proven experience in a commercial, sales, or account management leadership role within the drinks industry (On Trade focus essential)Strong network across the hospitality and Out of Home sectorsTrack record of successfully managing and developing high-performing sales teamsSolid understanding of route to market structures and wholesale operationsCommercially astute with excellent negotiation and relationship-building skillsAmbitious, self-motivated and target-driven, with strong leadership presenceBased in London and able to travel regularly for meetings and trade engagement

If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
To view other great opportunities please check out our website www.corecruitment.com or call us on +44 207 790 2666 for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you.
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