PR & Communications Apprentice

PR Activities

As a PR Apprentice, you’ll undertake a wide variety of responsibilities, including (but not limited to):

Writing: Crafting business communications, press releases, articles, blog posts, and case studies tailored to clients and media. Social/Digital Media: Understanding which platforms best support campaigns and using them strategically and effectively for clients. Media Liaison: Building relationships with journalists, handling media enquiries, creating media lists, and distributing content to press. Media Monitoring: Tracking the news daily, flagging key developments to internal teams and clients. Client Liaison: Answering client calls and welcoming visitors to Headland’s office. Campaign Delivery: Supporting campaign planning and strategy execution. Campaign Evaluation: Measuring PR impact and evaluating effectiveness. Research & Analysis: Conducting research and presenting key findings. Presentations: Planning and delivering presentations internally and externally. Events: Assisting in event planning and coordination to meet campaign goals. Budget Support: Managing small-scale finance processes related to campaign delivery.

Workload Management

You will also be expected to:

Manage Time: Organise your workload, plan ahead, and meet deadlines—both for your role and apprenticeship training. Keep your calendar and inbox organised. Coordinate Meetings: Book and prepare for internal/external meetings, ensuring the right setup (catering, tech, etc.), and that office supplies are maintained. Own Your Development: Take responsibility for your learning and professional growth.

Working with People

You’ll be expected to demonstrate:

Professional Relationships: Develop strong communication and collaboration with colleagues and stakeholders, and proactively flag issues when needed. Proactivity: Take initiative, support your team, and tackle tasks with enthusiasm. Networking: Build a professional network and represent both yourself and Headland positively.

Training:

The programme is flexible and individualised to each apprentice, enabling assignments to be based upon individual job roles and the timing of training and activities in the workplace.

There are a variety of assignments apprentices will be asked to complete, all lasting approximately six weeks in duration. The assignments will give apprentices an opportunity to complete projects and present their findings to their coaches (and/or line managers) to build confidence and competency. Each assignment falls within the relavent developmental stage of the apprentice.

Apprenticeship learning journey to be based on three main developmental phases, to support them in developing the knowledge, skills, and behaviours of a PR & Communications Assistant. These phases will also prepare the apprentice for gateway entry and end point assessment:

Forming: Providing training and development opportunities to support the formation of good practice and professional behaviours. The majority of formal PRCA training can take place within this phase. Norming: Providing training and development opportunities to help cement best practices. Further extension PRCA formal training takes place within this phase with opportunities with a focus on more advanced techniques and knowledge and including extension activities for high performing apprentices. Performing: This phase consolidates good practice, enabling the apprentice to take on more responsibilities to become a fully functioning member of the team. Continued guidance is provided to assist the apprentice to prepare for end point assessment and to support the apprentice in reviewing next steps and career choices.

Training Outcome:

Progression opportunities will be discussed throughout the apprenticeship. Successful apprentices will be eligible to apply for a permanent position as a Trainee Account Executive.

Employer Description:
Headland is an award-winning and fast-growing communications consultancy, specialising in Corporate Communications, Financial PR, Public Affairs, Digital, Sustainability, and Campaigning. Our client roster includes TikTok, Pret, Scottish Power, OpenAI, and Legal & General. Clients choose to work with us because we place integrated communications at the heart of everything we do and are committed to delivering exceptional results. Our team is nearly 200-strong and based in the City of London, just steps from St Paul’s Cathedral. We’ve earned a strong reputation, including being named PR Agency of the Year. We’re passionate about collaboration because we believe it sparks the best ideas. Our culture centres around the principle that everyone—regardless of level—brings valuable insight and perspective. We’re looking for apprentices eager to contribute from day one and have a tangible impact on their teams. This role is ideal for someone looking to fast-track a career in communications, in a fast-paced environment where you’ll learn quickly and be supported every step of the way.

Working Hours :
Monday to Friday, 8:30am – 5:00pm.

Skills:
Genuine interest in PR,Interest in current affairs,Highly motivated and committed,Flexible and eager to learn,Creative and inquisitive,Ambitious,Collaborative,Inventive,Proactive,Full of initiative