Consumer Insights Intern

JOB DESCRIPTION

DAP is looking to hire Consumer Insights Intern in Marketing Department for Summer 2024.


Responsibilities
The Consumer Insights Intern will be responsible for gathering and sharing user and market insights for a diverse set of brands across multiple product platforms.

These insights will be used to inform and support strategic business decision making, product and value proposition, design (including new product development), brand positioning and strategy, pricing, demand generation, and go to market strategy.


Project Specific: Research our customer base to detail the consumer journey across both digital and brick and mortar.

Utilize VR technology, and various qualitative and quantitative research platforms to conduct research and report findings.

(Project Completion - August / September)
Requirements
Major: Business, Marketing, Research, Data Science, Statistics, Behavioral Research or User Research.

College classification (freshman, sophomore, junior or senior): Junior or Senior Strong storytelling skills and business acumen to weave together insights from multiple data sources into compelling recommendations.

Strategic thinker: ability to utilize data and analytics to make informed business decisions; ability to translate data into meaningful information for Rust-Oleum and customers.

Excellent communication and presentation skills.


About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.

DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores.

DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers.

Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture and benefits at www.dap.com/careers/
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