Sales Operations Analyst

Sales Operations AnalystLocation – 3 days at HQ (Wilmslow), 2 days from homeSalary – Competitive
We are the Citation Group.

We offer colleagues and clients an opportunity they will not gain at many other businesses.

We are interested in growth, investment and service excellence.

We have never and will never grow our business by cost-cutting or tying people up in bureaucracy.

We don’t do politics – we want people focused upon actions and delivery.

We don’t do micro-management – we empower, support and innovate.

We are leaders, not empire builders and we love our business.
An exciting new role within The Citation Group, you will be supporting some of our most established business units and help to grow our client base through sales insights, process improvements and alignment between Marketing, Sales and Operations.
The roleYou will partner with our Commercial teams to provide actionable insights throughout the sales funnel.

Focus areas will be lead acquisition & allocation, conversion and pipeline trends across our key sectors, channels, and sales teams.You will have one eye on the future, share findings, and provide recommendations.

Alongside working with business units to implement CRM & performance improvements that will help scale our sales operation.
You will work closely with our Heads of Sales and assist in setting sales targets, launching incentives and ensuring lead allocation maximises every opportunity and play to our strengths.
There will be opportunity to shape the role, we don’t stand still and we are always looking for new ways to improve performance whether that’s through insights, tech, processes, or fresh ideas.This role will take a holistic view of the sales funnel and work across the Genesis Division to bring actionable insights to the table and help us understand in real time where our successes or weaknesses are so we can take action.
The key deliverables will be:
• Pipeline Trends – By analysing and monitoring sales pipelines to identify trends and patterns, your insights will help sales teams prioritise efforts, allocate resources efficiently, and optimise the pipeline for maximum conversion.• Conversion & Velocity Metrics – You’ll analyse conversion rates and sales velocity metrics to assess the efficiency and effectiveness of the sales process.

By understanding conversion metrics, you can help streamline workflows, refine sales strategies, and ultimately drive revenue growth.• Channel / Sector - You'll evaluate sales performance across different channels and sectors to understand where revenue is generated and where opportunities for expansion exist.

you can provide strategic insights to optimise sales efforts, identify target markets, and allocate resources effectively to maximize revenue generation.• Opportunity Allocation - By strategically assigning Business Development Managers based on opportunities and sales objectives, you can maximize sales coverage, drive customer acquisition, and support overall revenue growth.• Lead Quality - You’ll evaluate lead quality metrics to assess the effectiveness of lead generation efforts and the alignment between marketing and sales activities.• Tracking Initiatives ROI & Capacity - This involves analysing the cost of various initiatives against the revenue generated to assess their impact on the bottom line.

Additionally, you'll provide a capacity overview by analysing sales team performance, workload distribution, and resource utilization to ensure optimal efficiency and productivity.• Customer Journey - You will map and analyse the customer journey from initial contact to post-sale support to identify opportunities for improvement and enhancement.
About youSalesforce, Tableau and Excel are our tools of choice and experience in these areas is preferred.

You will help to create dashboards for our sales and management teams to use on a day-to-day basis and work closely with our data teams to automate key operational reports.
· Salesforce or CRM experience· Subscription Service or SAAS background preferred· Sales trends analysis experience required· Experience of working with customer-facing Sales teams· Naturally inquisitive with a continuous improvement mindset
Why us?Working for Citation you will have access to 25 days holiday, plus your birthday off work, gym membership discount, healthcare, childcare vouchers, the opportunity to purchase up to 10 days annual leave, pension contributions and more.
Hit Apply now to forward your CV.