Marketing Manager FMCG

Marketing Manager, FMCG - London

Salary: £30,000

Our client is at an exciting stage in their development and growth.

They are embarking on a rebrand through Q2/Q3 and looking to recruit an outstanding Marketing Manager who will share their vision and help them move forward / lead and execute future plans.

They have huge ambition and are looking for someone to bring big ideas into fruition, so if you think thats you - wed love to hear more!

They are looking for someone as excited as they are about the future ahead, to help them build out their marketing strategy.

create and implement a UK campaign to build brand awareness and drive lead generation and conversion.

There is an opportunity to manage the brand development and go-to-market activity as well as act as the in-house go-to person for all marketing activity.

They are looking for someone to bring a mix of strategic and tactical initiatives.

Experience:

? Minimum of 3 years' experience in B2B & B2C marketing - retail, food FMCG
? Brand and lead generation campaign development and management; messaging development, social media, events, sales tools, CRM


Key Responsibilities:

? Marketing strategy
? Assist in developing the marketing and communication strategy and plan to ensure it supports the company's objectives and achieving sales targets
? Analyse customer insights, consumer trends, feedback from customers, retailers (c.80 stockists nationally, including Selfridges, Planet Organic and The Vegan Kind), and media outlets to drive refinements to the messaging and activity
? Support competitor messaging analysis, identification of target audience profiles and personas and market positioning and how to communicate brand differentiators by target market


Brand:

? Re-launch in Sept 2022 (working with external brand consultant)
? Oversee the updating and refining of the website structure, content, look and feel and tone of voice of the messaging


  • Location: London
  • Salary: 30000 Per Annum
  • Type: Permanent
  • Recruiter: Additional Resources Ltd.
  • Posted: 13-Jun-2022
  • Posted on: jobit.co.uk