Multi-Channel Marketing Apprentice

As a Multi-Channel Marketing Apprentice, you will work as part of our Marketing team across a range of campaigns for organisations with social purpose, including charities, local authorities and public sector bodies. This will include activities such as:

Contribute to the development of marketing plans, through activities such as audience persona development, communications planning, key message development, and channel identification and tactics. Undertaking research activities such as desk-based research, survey creation and focus group recruitment. Writing content for marketing materials, including social media, email, posters, and newsletters, in line with clients’ tone of voice and brand. Learning about and utilising behaviour change strategies such as COM-B, EAST and nudge theory. Scheduling social media posts and content, across a range of channels, for both paid and organic campaigns. Monitoring, reviewing and optimising digital campaigns to help them deliver the required outcomes for clients. Developing briefs for content and creative teams. General administrative support across all marketing activities.

Training:

You will attend York College one day per week and be based in the workplace for four days per week.

Training Outcome:

Brightsparks works across a range of marketing specialisms, and depending on organisational growth, may have roles in either marketing or digital marketing available at the end of the training in spring 2027. A conversation about potential opportunities will take place before the end of the apprenticeship.

Employer Description:
Brightsparks is a full service agency based in York and specialising in behaviour change for social good. We believe in the power of purpose-focused organisations as a force to bring about positive change for people and society. That’s why we exclusively work with social purpose organisations to help them achieve their goals. Established in 2018, our workforce of 26 staff provides services such as marketing campaigns, brand development, market research, service consultancy, website and app development, and social media management.

Working Hours :
Monday to Friday, 9.00am to 5.00pm.

Skills:
Communication skills,Attention to detail,Organisation skills,Problem solving skills,Team working,Creative,Digital skills