Marketing Executive

An opportunity has arisen for a Sales & Marketing Executive to join a specialist lighting company. This is a hybrid role with minimum of 2 days in office, offering salary range of £16,500 - £27,000 and benefits. As a Sales & Marketing Executive, you will be supporting sales and marketing efforts through targeted campaigns, CRM development, event coordination, and lead generation initiatives. You will be responsible for: ? Building segmented prospect lists by sector, location, and lead source ? Running targeted outreach via email campaigns, LinkedIn and online adverts ? Managing CRM (Pipedrive) including automation, user access and reporting ? Maintaining up-to-date and accurate sales data ? Creating sales and marketing materials including datasheets, case studies, and email templates ? Organising webinars, client workshops, and exhibition appearances ? Supporting with proposal development and return-on-investment (ROI) analysis What we are looking for: ? Previously worked as a Marketing Executive, Marketing Assistant, Digital Marketing Executive, Marketing Coordinator, Sales & Marketing Executive, Lead Generation Executive, Business Development Executive, Sales representative or in a similar role. ? Possess 1-2 years' experience in a B2B sales-focused marketing role, preferably within a technical or industrial sector ? Competence with CRM platforms such as Pipedrive, especially in managing workflows and reports ? Strong written communication skills with a flair for crafting compelling marketing content ? Confidence in interpreting data and applying A/B testing for optimisation What's on offer: ? Competitive salary ? Performance-based bonuses ? Hybrid working options ? 25 days holiday plus bank holidays ? Training budget for certifications and industry events ? Pension contributions funded by the company This is a fantastic opportunity for a Sales & Marketing Executive to grow within a dynamic team and make a real impa