Marketing Manager – B2B & Digital

Location: Farringdon, London (Hybrid – 3 days in the office)
Salary: £45,000–£50,000
Contract: Full-time, PermanentThe OpportunityWe're working with an award-winning app marketing agency looking for an experienced, commercially minded Marketing Manager to take ownership of its marketing function and help drive the next stage of business growth.
This is an exciting opportunity to join an established digital agency working with well-known brands, where you'll have the autonomy to shape marketing strategy, strengthen brand visibility and generate new business opportunities.
You'll be a hands-on marketer who enjoys combining strategic thinking with practical execution, taking ideas from concept through to delivery and making a measurable impact.
What Makes This Role Different?Genuine ownership of the company's marketing function, with the freedom to bring new ideas and initiatives to life.A varied role covering digital marketing, SEO, content, brand development and lead generation.The opportunity to directly influence business growth and commercial performance.A chance to position an established agency as a leading voice within the app marketing industry.A collaborative environment where initiative, creativity and independent thinking are encouraged.What You'll Be DoingMarketing Strategy: Develop and deliver the overall marketing strategy, aligned with business objectives, brand positioning and commercial growth.Digital Marketing & SEO: Drive organic search visibility, improve website performance, manage SEO initiatives and explore emerging AI search opportunities.Content & Brand: Own the content strategy across the website, social media, email, blogs, case studies and thought leadership campaigns.Lead Generation: Develop and execute multi-channel campaigns to attract potential clients, generate qualified leads and support new business acquisition.CRM & Email Marketing: Manage email campaigns, audience segmentation, lead nurturing and marketing automation, using platforms such as HubSpot.Website Management: Oversee website content, landing pages, user experience and conversion optimisation, working with platforms such as Webflow.Performance & Analytics: Monitor campaign performance, website traffic, engagement, lead generation and conversion rates, using data to continuously improve results.Stakeholder Collaboration: Work closely with senior leadership and business development teams to ensure marketing activity supports wider business priorities.What Good Looks LikeYou'll be someone who can confidently take ownership of marketing activity and make things happen without needing constant direction.
You'll bring a balance of strategic thinking and hands-on execution, with the ability to identify opportunities, prioritise initiatives and deliver measurable results.
Success will mean stronger brand visibility, improved digital performance, a consistent content strategy and a more effective marketing contribution to the company's new business pipeline.
What You'll BringProven experience in a Marketing Manager or similar hands-on marketing role.Previous experience within a B2B business, marketing agency, digital consultancy, technology or professional services environment.Strong practical experience across multiple digital marketing disciplines, with particular depth in at least two or three areas.Experience in SEO, content marketing, digital campaigns, email marketing, social media and website optimisation.Understanding of lead generation, CRM, marketing automation and how marketing contributes to commercial growth.A track record of independently planning, managing and delivering marketing campaigns with measurable results.Strong commercial awareness and the ability to connect marketing activity with business objectives.Excellent communication skills and confidence working with senior stakeholders.A proactive, organised and analytical approach, with the ability to manage competing priorities.Tools & Platforms: Experience with Google Analytics 4, Google Search Console, SEMrush, Webflow, HubSpot or similar marketing platforms would be advantageous.
You don't need to be an expert in every channel, but you should have established strengths in key areas and be confident managing the wider marketing mix.
Location & Working PatternBased in Farringdon, London.Hybrid working, typically 3 days per week in the office.Full-time, permanent position.Salary of £45,000–£50,000, depending on experience.Why This One Is Worth a LookThis is a great opportunity for a commercially driven marketer who wants more ownership, autonomy and influence.
You'll have the chance to shape and develop the marketing function of an established, award-winning agency, work alongside experienced industry specialists and directly contribute to the company's continued growth.
If you're someone who enjoys taking initiative, combining creative thinking with commercial results and seeing the impact of your work, we'd love to hear from you.