PR Manager

Step into a high-impact Digital PR role with an award-winning global agency. Perfect for an experienced professional who loves combining creative campaign strategy with systems and data, this position lets you shape team workflows while driving next-generation search and AI visibility across client portfolios. 

Job Overview
This Digital PR Manager role is designed to help the team work more efficiently and deliver even stronger client results. You’ll pair top-tier campaign execution with the systems, processes and data practices that make the team’s work visible, scalable and measurable.

You’ll help earn high-authority coverage that boosts organic visibility, brand authority and presence in AI and LLM search, while building the workflows that bring clarity and consistency to how the team operates. The ideal person is equal parts systems thinker and creative strategist, someone who solves recurring problems with lasting solutions and keeps pushing for more inventive pitch angles, campaign ideas and ways of demonstrating performance.

Here’s what you’ll be doing:
Delivering digital PR strategies aligned with client goals that drive measurable SEO, brand authority and LLM visibilityPlanning and leading proactive and reactive campaigns, including data-led studies, surveys and newsjacking, to secure top-tier coverage and high-quality backlinksContributing original campaign concepts, pitch angles and creative ideas across accountsBuilding and nurturing relationships with journalists, editors and media contacts across a range of sectorsCreating and managing systems that give the team clear visibility of workflows, deliverables and account statusSpotting bottlenecks and inefficiencies, and designing repeatable solutions that improve operations and account managementOverseeing campaign project management to keep deadlines, resourcing and client expectations on trackMaking deliverables more data-driven, from pitched content through to client reportingSetting, tracking and analysing campaign KPIs, using insights to refine future strategyImproving how the team demonstrates LLM visibility and overall client value from digital PRLeading client conversations, presenting results and sharing strategic recommendations with confidenceManaging day-to-day account activity, including research and reportingWorking with SEO, Content and UX teams to align messaging and integrate digital PR into wider marketing plansMentoring junior team members and sharing best practice

Here are the skills you’ll need:
At least 4 to 5 years’ digital PR experience within an agency or similarly fast-paced environmentA proven track record of securing placements in top-tier national, lifestyle, B2B and other publicationsStrong understanding of how digital PR supports SEO performance, brand growth and AI/LLM search visibilityA systems-minded approach, with experience building processes, trackers and workflows that help teams run efficientlyStrong analytical skills, including building dashboards, running data-led campaigns, creating surveys and turning insights into compelling storiesExcellent written and verbal communication skills, with confidence presenting to clients and internal stakeholdersProficiency with PR and SEO tools such as Semrush, BuzzStream, Ahrefs and MeltwaterExperience with Writesonic or other AI visibility tracking tools would be advantageous but is not essential

Work Permissions
You must reside in the United States and have the legal right to work there. Visa sponsorship is not available at this time.

Here are the benefits of this job:
Base salary of $90,000 to $100,000 DOEDiscretionary annual bonus of up to 10% of salaryMedical, dental and vision cover with a choice of plansFlexible paid time off16 weeks’ maternity leave and 6 weeks’ paternity leaveHSA with employer contribution, plus healthcare and dependent care FSAsEmployer-paid disability, life and AD&D insuranceWellbeing app subscription and virtual healthcare support401(k) retirement plan with Roth optionHome office technology stipendClear progression towards Senior Manager level