Media Strategist - Paid Media

Media Strategist | Remote - US
$80,000 to $95,000 (DOE)

Take the next step in your paid media career with an opportunity to lead strategy across your own book of business, mentor junior talent and drive measurable growth for small and mid-sized clients at a global, award-winning performance marketing agency.

This Paid Media Strategist role is a senior, hands-on position where you’ll lead paid media strategy, monitor performance and report results to clients. Reporting to the Paid Media Manager, you’ll drive client success across your own book of business, manage high-value client initiatives and mentor junior team members on paid media best practice.

Here’s what you’ll be doing:
Developing and supporting end-to-end multi-channel strategies for lead generation and ecommerce clients, aligned with their business goalsOwning channel measurement, including tracking, monitoring, brand lift studies and optimising against key metricsWorking closely with Creative and Client Services teamsBuilding creative testing roadmaps and taking part in creative briefings and performance reviewsGiving designers clear, data-backed creative directionCommunicating account changes and optimisations to the Account Manager and wider teamSetting up, optimising and running campaigns across Google Ads, Meta, Microsoft, LinkedIn, Pinterest and AmazonWriting and reviewing ad copy in line with the agency’s best practicesMonitoring daily spend by channel to keep monthly budgets on pacePartnering with Client Services to report on performance and share strategic recommendationsBuilding campaigns around the buyer’s journey using audience insights and competitive analysis toolsCreating projections and forecasts to support incremental client growthWorking independently and regularly with C-level client contactsManaging day-to-day team activity, including project management, task prioritisation, campaign best practice and tool adoption

Here are the skills you’ll need:
3 to 5 years’ hands-on experience setting up, optimising and reporting on digital paid campaignsExperience managing paid media budgets of over $400,000 per monthExtensive experience with Meta and Google AdsExperience with GA4 and Google Tag ManagerStrong knowledge of ecommerce, retail, shopping and lead generation marketing tacticsExperience leading and mentoring direct reportsStrong presentation skills with a creative, customer-focused and action-oriented approachA proactive critical thinker and constant learner with a can-do attitudeExcellent attention to detail

Bonus points for:
Facebook Blueprint certificationGoogle Ads certificationsPaid social experience across Pinterest, X (Twitter), Snapchat, TikTok and RedditProgrammatic experiencePaid search and shopping experienceConversion rate optimisation experienceExperience with landing page platforms such as Unbounce

Work Permissions
You must reside in the United States and have the legal right to work there. Visa sponsorship is not available at this time.

Here are the benefits of this job:
Base salary of $80,000 to $95,000 DOECommission eligibleMedical, dental and vision cover with a choice of plansFlexible paid time off16 weeks’ maternity leave and 6 weeks’ paternity leaveHSA with employer contribution, plus healthcare and dependent care FSAsEmployer-paid disability, life and AD&D insuranceWellbeing app subscription and virtual healthcare support401(k) retirement plan with Roth optionHome office technology stipendClear progression from Strategist through to Senior Strategist and Manager level