PR Specialist

Take the next step in your digital PR career with an opportunity to support creative, results-driven campaigns for a global, award-winning performance marketing agency. This is an excellent opportunity for a media relations and social media professional with 1 to 2 years’ experience who wants to grow their skills across digital PR, Reddit strategy and integrated search campaigns.

Job Overview
This Digital PR Specialist role is a hands-on position where you’ll support every part of the team’s digital PR activity. Reporting to the Digital PR Manager, you’ll research opportunities, build targeted media lists, draft and send outreach, support social media calendars and Reddit organic strategies, and help report on campaign performance.
The team is looking for a fast-working, results-focused professional with excellent communication and interpersonal skills, plus a competitive, positive and proactive attitude. Please note this is a pipeline role linked to anticipated business growth.

Here’s what you’ll be doing:
Delivering digital PR and Reddit strategies tailored to client goals, from brand awareness and reputation to engagement, website traffic and search visibilityMonitoring industry trends, competitor activity and real-time conversations, including on Reddit, to uncover opportunitiesSupporting client onboarding, campaign setup and researchSupporting outreach to media, bloggers, influencers and community moderators to earn mentions, backlinks and quality coverageResearching subreddits and threads where clients’ branded profiles can join, engage and commentWorking with designers and videographers to produce high-quality visual and video content when neededBuilding authentic relationships with online communities, influencers, partners and brand advocates to strengthen brand loyaltyTracking and analysing campaign performance using platform analytics and tools such as SEMrush, Writesonic, Sprout Social, Meltwater and Rival IQUsing performance data to optimise strategies and improve ROI, visibility and campaign effectivenessKeeping up to date with digital PR, SEO, GEO and social media trendsWorking with SEO, paid media and content teams on integrated, search-everywhere campaignsSharing creative ideas for new campaigns, trends and engagement opportunities

Here are the skills you’ll need:
A bachelor’s degree in communications, marketing or a related fieldAt least 1 to 2 years’ experience in media relations and social media, either in-house or agency sideProven experience creating social media contentA track record of successfully pitching media and earning coverageA good understanding of digital marketing, online business and emerging trendsStrong written and verbal communication skillsExcellent organisation and time managementProficiency in Microsoft Word, Excel and PowerPointThe ability to work well both independently and as part of a teamSolid critical thinking skills and a passion for building relationships

Work Permissions
You must reside in the United States and have the legal right to work there. Visa sponsorship is not available at this time.

Here are the benefits of this job:
Base salary of $58,000 to $65,000 DOEDiscretionary annual bonus of up to 10% of salaryMedical, dental and vision cover with a choice of plansFlexible paid time off16 weeks’ maternity leave and 6 weeks’ paternity leaveHSA with employer contribution, plus healthcare and dependent care FSAsEmployer-paid disability, life and AD&D insuranceWellbeing app subscription and virtual healthcare support401(k) retirement plan with Roth optionHome office technology stipendClear progression from Specialist through to Lead, Manager and Director level