Business Development Manager - UK

Are you ready to join a fast-moving SaaS company transforming how B2B businesses operate? Applications Platform empowers medium and large manufacturers, distributors and wholesalers to deliver modern, ERP-integrated self-service portals and configurable low-code applications that reduce manual work, cut operational costs and accelerate cash flow, all without heavy IT overhead.

From real-time pricing and stock visibility to orders, invoices and integrated partner workflows, Applications Platform’s low-code portal platform helps customers get more value from their core systems fast.

Why Applications Platform?

Global market: a large market of potential large SME and enterprise customers across the UK, US and globallyImpactful product: sell a platform that changes how customers work with their ERP and B2B systemsReal impact: shape pipeline strategy and drive meaningful revenueRoom to grow: the potential to develop your career within the company as the business scalesRemote and flexible: work from anywhere in the UK

The Role

Applications Platform are looking for a Business Development Manager who thrives on converting interest into revenue. You’ll qualify inbound leads, build your own pipeline when it needs topping up, and take opportunities through to a signed deal.

This is a full-cycle, consultative sales role. You’ll run discovery calls, deliver tailored product demos, craft compelling proposals and close new business. Initially you’ll have pre-sales support on demos, and over time you’ll run them yourself, bringing in technical colleagues when a deal needs it. You’ll also feed market insight back into positioning, messaging and roadmap planning, and uncover expansion and upsell opportunities with existing customers.

Why they’re hiring: this role is opening as the Head of Sales approaches retirement, a reflection of a supportive environment where people stay, and a great opportunity for someone to grow quickly as the business scales.

 

What You’ll Be Accountable For

Converting leads into a qualified pipeline and commercial closesSupporting and shaping outbound efforts to sustain strong pipeline coverageProposing, running and refining the sales process, not just following oneConducting structured discovery to understand portal needs and ERP integrationsLeading demo presentations tailored to customer ecosystems and use casesMeeting prospects and clients in person when neededNegotiating commercial terms and closing new logo dealsIdentifying upsell and expansion potential within active accountsTranslating market feedback into actionable insight for product development and GTM

 

Who You Are

At least 3 years in B2B sales, ideally in SaaS or enterprise software, with a track record of closingA consultative seller who builds trust with buyers and understands how they make decisionsGrounded in a recognised sales methodology such as Challenger or SPIN, and a qualification framework such as MEDDIC or MEDDPICCEqually comfortable qualifying inbound leads and generating outbound pipelineSkilled at deep discovery and presenting tailored solutionsExperience with ERP or ERP-adjacent solutions is a plusSelf-directed, responsive and effective in a remote UK environment

Beyond the minimum, we care more about how you sell than how long you have been doing it.

Working Hours

Full-time, 9:00am to 5:30pm, Monday to Friday, with flexibility for client calls outside these hours when needed.

Compensation & Benefits

Basic £50k to £60k depending on experience, OTE £120k, uncapped commissionCar allowance: £7,500Private medical insurance: available

 

How to Apply

If you’re interested and would like to learn more, we’d love to hear from you. Please attach your CV via the link provided and we will be in direct contact.