Brand Manager - FMCG

We are recruiting for an exciting Brand Manager opportunity with a well established, premium FMCG business that has experienced impressive growth and has ambitious plans for the future. With a strong portfolio of much-loved consumer products, alongside exciting opportunities for new product innovation and category expansion, this is a fantastic time to join the business.

We are looking for a dynamic, commercially minded and highly energetic Brand Manager who is passionate about building brands, driving innovation and making things happen. This is not a role for someone who simply wants to maintain an existing brand. We need someone who can challenge the status quo, bring fresh ideas, develop compelling marketing strategies and turn opportunities into commercial success. You will join a closeknit, supportive team where you will have genuine autonomy, ownership and the opportunity to make a real impact.

The Role

Reporting to the Marketing Director, you will play a key role in shaping and delivering the brand strategy, working across the full marketing mix with a particular focus on brand communications, commercial growth and new product development (NPD).

You will be responsible for translating consumer insights into exciting brand initiatives, developing innovative campaigns and helping drive the continued growth of an already successful portfolio.

Key Responsibilities:

Develop and execute ambitious brand and marketing plans to drive growth, market share and brand awarenessLead exciting brand communications campaigns across multiple channels, working with external agencies and internal stakeholdersDrive NPD and innovation projects from initial concept through to successful launchIdentify new category opportunities, emerging consumer trends and commercial growth potentialAnalyse market performance, consumer insights and competitor activity to inform strategic decisionsWork closely with commercial and sales teams to develop compelling customer presentations and support key retailer relationshipsSupport the development and launch of new products and brand extensionManage marketing budgets effectively, ensuring strong commercial returns

Experience:

We are looking for a high-energy, ambitious and commercially sharp brand professional who combines creativity with strong analytical skills.

Proven brand management experience within a branded FMCG environmentStrong experience in brand communications and NPD/innovation in FMCG, QSR or RestaurantsUnderstanding of UK grocery retail and the wider FMCG landscapeA commercial, numbers driven mindset with the ability to translate insights into actionExperience developing and delivering marketing plans with measurable resultsStrong communication and influencing skills, with the confidence to challenge and engage stakeholders at all levelsA resilient, adaptable personality who thrives in a fast-moving, entrepreneurial environmentA genuine passion for food, consumer behaviour and building successful brandsThe ability to take ownership, work independently and deliver results without constant direction

What's on Offer:

Competitive salary of £55,000-£65,000, with flexibility for an exceptional candidateThe opportunity to work with an established premium FMCG portfolioGenuine autonomy to influence brand direction and deliver exciting projectsExposure to international teams and innovative product developmentA supportive, entrepreneurial environment where ideas are encouraged and results are recognisedExcellent opportunities for professional development and career progression