Brand & Marketing Director

Brand & Marketing Director

Manchester

£100,000 + package

This is an opportunity to take the marketing lead for a growing, multi-site hospitality group with a collection of established and distinctive venues across the North of England.

The business is ambitious, commercially focused and continuing to expand. Rather than operating under one uniform brand, its venues have their own personalities, audiences and reasons to visit – creating an interesting challenge for an experienced hospitality marketer.

They are now looking for a Brand & Marketing Director who can bring those brands to life, build demand and help shape the next stage of growth.

Sitting within the senior leadership team, you will own the marketing direction across the group and lead a growing in-house team. This is not a purely strategic position. You will need to be equally comfortable setting the direction and making things happen - from driving footfall during key trading periods and creating standout events campaigns, through to protecting individual brand identities and launching new venues. Commercial performance will sit at the heart of the role. You’ll work closely with Operations, Sales and the Board to understand where the opportunities are and develop marketing activity that translates into reservations, visits, revenue and long-term brand growth.

The role:

Group-wide brand and marketing strategy across multiple hospitality conceptsLeadership, development and growth of the in-house marketing teamCampaigns that drive footfall across core trading periods and key eventsBrand positioning and consistency across digital and physical guest touchpointsEnd-to-end marketing strategy for new venue openingsPR, media, agency and external partner relationshipsMarketing support for reservations, events and salesMarketing systems, processes, performance reporting and measurementClose collaboration with Operations, Sales and senior leadership on commercial priorities

You will already have operated at a senior marketing leadership / Director level within multi-site hospitality and understand the commercial realities of driving demand across a venue portfolio. Importantly, you will have experience working with multiple distinct brands, rather than simply rolling out one proposition across multiple locations.