B2B SaaS Business Development Manager

Take ownership of the complete sales journey and turn conversations into long-term commercial relationships with this B2B SaaS Business Development Manager opportunity in Croydon. This role is designed for an experienced technology sales professional who enjoys prospecting, demonstrating solutions, negotiating and, most importantly, closing new business.

Company Overview
The Opportunity Hub UK is recruiting on behalf of an established London-based accountancy and business advisory firm supporting organisations across the UK. The business works extensively with start-ups, technology companies, fintech businesses, SaaS organisations, contractors and growing SMEs, combining specialist financial expertise with a technology-led approach.

With an established client base and ambitions for continued growth, the business is now looking to strengthen its commercial team with an experienced B2B SaaS Business Development Manager who can generate opportunities and convert them into new clients.

Job Overview
As a B2B SaaS Business Development Manager, you'll take responsibility for the full sales cycle, from identifying and approaching potential customers through to discovery, demonstrations, proposals, negotiations and closing.

This is not solely a lead generation position. You'll be expected to create your own opportunities while also working with inbound enquiries, warm leads and previous prospects.

The successful B2B SaaS Business Development Manager will be comfortable speaking directly with founders, business owners, directors and senior decision-makers. You'll understand how to uncover commercial challenges, demonstrate value and confidently move opportunities through the pipeline.

Here's what you'll be doing:
Proactively identifying and approaching potential B2B customers through telephone, email, LinkedIn and other outbound channelsBuilding, developing and managing a healthy pipeline of prospective clientsFollowing up and converting inbound enquiries, warm leads and previous prospectsConducting discovery conversations to understand prospects' businesses, challenges and requirementsQualifying opportunities and prioritising prospects with strong commercial potentialDelivering engaging online and face-to-face product demonstrationsClearly communicating the commercial value of the solution to prospective customersManaging the complete sales cycle from initial prospecting through to proposal, negotiation and closeBuilding strong relationships with founders, business owners, directors and other senior stakeholdersHandling objections confidently and progressing conversations towards a commercial decisionNegotiating agreements and successfully closing new businessMaintaining accurate records of conversations, opportunities and pipeline activity within the CRMWorking consistently towards individual sales and revenue targetsCollaborating with the wider team to improve messaging, lead generation and the overall sales processHere are the skills you'll need:
Previous experience within B2B SaaS sales or a closely related technology sales environmentProven full-cycle sales experience, rather than solely lead generation or appointment settingA strong track record of prospecting and generating your own new business opportunitiesDemonstrable experience closing B2B deals and achieving sales targetsConfidence delivering software or technology product demonstrationsStrong telephone, written and face-to-face communication skillsCommercial confidence when communicating with founders, directors and senior decision-makersStrong negotiation and objection-handling skillsA proactive and resilient approach to outbound business developmentExcellent organisation, pipeline management and follow-up skillsExperience using CRM platforms and modern sales prospecting toolsAbility to work independently and take ownership of your performance within a hybrid environment
Work Permissions
You must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.

Here are the benefits of this job:
£40,000 to £50,000 basic salary, depending on experienceUncapped commission with strong performance-related earning potentialHybrid working from the Croydon officeOwnership of the complete sales cycle from prospecting through to closeOpportunity to work with start-ups, SaaS companies, fintech businesses, technology organisations and growing SMEsDirect exposure to founders, business owners and senior decision-makersOpportunity to make a measurable contribution to the growth of an established London businessScope to develop your commercial responsibilities as the business continues to growB2B SaaS and technology sales can offer significant career progression for commercially driven professionals who can combine prospecting with consultative selling and closing ability. Building experience as a B2B SaaS Business Development Manager develops highly transferable skills across technology, fintech and professional services, while providing clear progression towards senior business development, sales leadership and commercial management positions. For someone who enjoys taking ownership of revenue generation, this B2B SaaS Business Development Manager role provides the opportunity to directly influence both their earning potential and the growth of the business.


  • Location: Croydon,England
  • Salary: Negotiable, depending on experience
  • Type: Permanent
  • Recruiter: The Opportunity Hub UK
  • Posted: 09-Sep-2026
  • Posted on: jobs4a.com