Digital Communications & Content Apprentice

As an apprentice you will provide creative digital content, project and administrative support to the Communications Team whilst developing practical skills in digital communications. Working under supervision, you will help plan, create, publish and evaluate content across the Trust's digital channels, including websites, social media, digital screens and multimedia content. You will work as a key member of the Digital Communications Team to assist in the maintenance of our CUH website, producing creative content, including evidence-based digital campaigns, using the Trust’s channels and providing a responsive, efficient and effective engagement and communications service for staff, volunteers and other stakeholders.

Key duties and responsibilities:

CONTENT CREATION

Supporting the creation, maintenance and publication of content across the Trust's digital channels (e.g. websites, social media, digital screens, other digital platforms) Creating engaging written, visual and multimedia content for a range of audiences (e.g. patients, staff, visitors, research participants and stakeholders) Supporting the production of photography, video and other digital assets, including filming, editing and preparing content for publication under the guidance of experienced colleagues Supporting the creation, maintenance and publication of content across the Trust's digital channels

WEBSITE AND CHANNEL MANAGEMENT

Supporting the maintenance and development of the Trust's websites by creating, updating and quality assuring content Creating and publishing website content using the Trust's content management systems Assisting with website audits, content reviews and user testing to improve the quality, effectiveness and user experience of the Trust's websites

SOCIAL MEDIA AND COMMUNITY MANAGEMENT

Supporting the day-to-day management of the Trust's social media channels Monitoring comments and messages and supporting community management activity in line with the Trust's social media policies and house rules Identifying and escalating sensitive, high-risk or potentially inappropriate content to senior members of the team in accordance with agreed procedures Supporting the production and scheduling of social media content to promote Trust priorities, campaigns and services

DIGITAL SCREENS

Supporting the management of the Trust's digital screen network, ensuring content is accurate, timely and appropriate for the audience Acting as a point of contact for content requests and supporting colleagues in developing content for display across the network Supporting the planning and delivery of campaigns and key organisational messages through the digital screen network

CONTENT GOVERNANCE AND INFORMATION MANAGEMENT

Ensuring appropriate approvals are obtained before content is published Supporting the management of permissions, consent records and associated documentation relating to patient, staff and visitor stories, photography and filming Maintaining an awareness of confidentiality, copyright, information governance and data protection requirements and apply them appropriately in day-to-day work

DIGITAL INNOVATION

Developing knowledge of emerging digital communications trends, tools and best practice Learning how approved digital and AI-enabled tools can support content creation, administration, audience insight and communications activity while ensuring outputs are checked for accuracy, accessibility and appropriateness before use Contributing ideas for improving digital content, audience engagement and communication effectiveness across the Trust




Training:
Come and join us and be supported to earn as you learn whilst undertaking a nationally recognised qualification  You will study a Multi-Channel Marketer Level 3 Apprenticeship You will receive a minimum of 6 hours per week during your work time completing ‘Off-the-Job’ (OTJ) training.  This time will be allocated to you to complete either in work or you may study from home (at manager’s discretion) Additional training will be given in the workplace but will include time in the department and also working and learning from home (hybrid working) Delivery method and location has yet to be confirmed

Training Outcome:

Towards the end of the apprenticeship contract, and with support from the department and a dedicated apprenticeship team, you will have gained the knowledge, skills and experience to enable you to apply for your next step in employment. We have a high percentage of previous apprentices who have successfully gained further employment with us with opportunities to gain higher qualifications.

Employer Description:

Cambridge University Hospitals (CUH) NHS Foundation Trust comprises Addenbrooke’s Hospital and the Rosie Hospital in Cambridge. With over 13,000 staff and over 1100 beds the priorities of the Trust focus on a quality service which is all about people – patients, staff and partners. Recognised as providing ‘outstanding’ care to our patients and rated ‘Good’ overall by the Care Quality Commissioner, is testament to the skill and dedication of the people who work here. CUH’s values – Together- safe, kind, excellent – are at the heart of patient care, defining the way all staff work and behave. The Trust provides accessible high-quality healthcare for the local people of Cambridge, together with specialist services, dealing with rare or complex conditions for a regional, national and international population. 

Working Hours :
Monday to Friday normal office hours, times to be discussed and agreed (i.e 8am to 4pm / 8.30am to 4.30pm / 9am to 5pm.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Presentation skills,Administrative skills,Logical,Team working,Creative,Initiative,Non judgemental,Enthusiasm,Positive work ethic,Keen to learn,Adaptable to change