Communications Apprentice

The postholder will be a team player with strong organisational and administration skills to enable them to support the communications team to deliver proactive communications across multiple channels. 

Key Duties: 

Source, create and edit engaging content in collaboration with colleagues – including written copy, photography, videography, audio and graphic design - for a range of internal and external channels or events ensuring that brand guidelines are met Support the online and social media presence for WAHT across internal and external channels, including using the website and intranet content management system Identify and use relevant/emerging trends, solutions and technologies, including AI, to inform communications and marketing activity Contribute to the monitoring of communications and marketing expenditure and activities Monitor, optimise, analyse and evaluate communications and marketing campaigns and channels to measure effectiveness Use appropriate primary and/or secondary research methods to gather communications/marketing insight or evaluation Use research data to inform communications and marketing decisions Support cataloguing of offline and digital communications and marketing materials and assets using asset management systems Publish, monitor and respond to content across a range of internal and external channels including the internal Rumour Mill application Support the administration of communications and marketing activities including supporting press, advertising and PR activity Maintain accurate customer data and support stakeholder relationship management

Communication:

To interact with and maintain positive relationships with a range of people, including senior members of staff, service users and the public To possess excellent written communication skills with the ability to write for a number of different audiences and across multiple channels To assist in the provision of a professional communications and engagement advice and information service to staff, external stakeholders, service users, carers and the public To assist services to identify the most appropriate channels to use to further their business objectives To have regular contact with people outside the department, including the general public, using all forms of contact (e.g. telephone, email, letter, social media and face to face) To assist the Communications Team, with support, with ensuring compliance with statutory requirements around marketing and communications, including website, intranet, social media, podcast, film and photography To use experience and judgement in identifying priorities, and planning and organising workload To maintain daily contact with team members To liaise with patients/ service users/ system partners where required in a communications context To provide support to the Communications Team in the production and planning of the Trust’s marketing, communications and engagement content, including website, intranet, social media, film and video To assist in the ordering of collateral, including liaising with external businesses and agencies, to a defined budget allocation Management of stock including marketing collateral (pull up banners, promotional materials etc) To maintain intranet and web content by creating, uploading and amending information To develop and maintain the Trust’s film and photo library, with appropriate consent where required in line with GDPR responsibilities Keep up to date with the latest technology and trends in marketing and communications by having an avid interest and awareness in social media and developing technologies

Training:

Multi Channel Marketer  Level 3 Apprenticeship Standard:

The successful candidate will undertake a 20-month, nationally recognised qualification through TDM. This is a work-based learning programme which will require commitment to block weeks in an online training room once every quarter working towards the qualification along with weekly off-the-job training and monthly coaching sessions.

 
You will be required to demonstrate through the standard that you meet all competencies and behaviours, which will lead to the achievement of the qualification.

You will have a designated mentor in the workplace to support your learning and at the end of programme will be assessed via an external assessment body.

This is a Level 3 qualification. 

Training Outcome:

Possibility of progression within the Communications Team.

Employer Description:

Worcestershire Acute Hospitals NHS Trust provides hospital-based services from three main sites – the Alexandra Hospital in Redditch, Kidderminster Hospital and Treatment Centre, and Worcestershire Royal Hospital in Worcester – as well as some community-based services.

We provide a wide range of services to a population of over 621,000 people in Worcestershire as well as caring for patients from surrounding counties and further afield.

Working Hours :
Able to work ‘out of hours’ as and when required.

Skills:
Communication skills,Organisation skills,Initiative,Aptitude to learn,Communications knowledge,Marketing skills,NHS knowledge,Video editing skills,Multi-tasking,Microsoft Office,Copywriting/proofreading