Digital Marketing Apprentice

Social media and content

Plan, create, schedule and publish content across the charity’s social channels, including Facebook, Instagram and TikTok, growing reach and meaningful engagement rather than vanity metrics Monitor and respond to comments and messages promptly and warmly in the charity’s tone of voice, escalating anything sensitive rather than responding in the moment Visit the centres and shops regularly to capture photographs, short video and stories about animals, staff, volunteers and supporters Edit photography and video to a good standard for each platform within brand guidelines, and build a reusable content library so campaigns are not created from nothing each time Always obtain and record consent for images of people, and handle case stories with sensitivity and accuracy

Website, email and campaigns

Make routine updates to the website, including news, events, rehoming listings and campaign pages, and support search engine optimisation basics such as page titles, headings and alt text Support the annual campaign calendar, including seasonal appeals, match funding campaigns, the lottery and raffle, animal sponsorship and legacy awareness Support retail and e-commerce with product listings and shop level content, and support rehoming, fostering and volunteer recruitment with targeted promotion

Measurement, compliance and your apprenticeship

Track and report channel performance, including reach, engagement, click through and conversion, and produce a simple honest monthly report saying what worked, what did not and what you would change Work within the Code of Fundraising Practice, the Advertising Standards Authority CAP codes, UK GDPR, the Data Protection Act 2018 and the Data (Use and Access) Act 2025, following the charity’s guidance on consent, soft opt in and suppression Complete off the job training, build a portfolio of evidence with your workplace mentor, attend progress reviews and prepare for end point assessment including the work based project

Training:
Training will take place one day per week at Bournemouth and Poole College, Lansdowne Campus, Gervis Road, Bournemouth, BH1 3EQ There will be a mixture of theory teaching including lectures, role playing, simulation exercises and online learning Practical training will involve, shadowing, mentoring, industry visits and participation in competitions and whole group events, where the activity has been agreed and documented as part of the agreed training plan There will be learning support where necessary alongside time spent writing assignments End point assessment uses the evidence gathered throughout the course to create a portfolio and presentation

Training Outcome:

We would support the individual to continue to develop their skills and undertake continued professional development including the potential for continued skills development through apprenticeships and other training and education with the possibility of progression within our established team subject to the needs of the charity at that time.

Employer Description:

A highly regarded animal welfare charity operating in Dorset and Devon for over 50 years.

Working Hours :
5 days per week between Monday and Friday 9am to 5.30pm (including one hour unpaid break) with occasional evening and/or weekend work. One of the days per week will involve off-site training at Bournemouth and Poole College.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Presentation skills,Administrative skills,Team working,Creative,Initiative,Non judgemental,Patience