Data Insights Lead

Turn data into headlines with a Data Insights Lead opportunity that combines analytical expertise, creative thinking, and media insight to shape award-winning Digital PR campaigns.

Company Overview
The Opportunity Hub UK is recruiting on behalf of a leading digital marketing agency specialising in SEO, Digital PR, and Social Media. This innovative agency partners with ambitious brands to deliver creative, data-driven campaigns that generate meaningful media coverage and measurable business results. With a collaborative culture and a strong focus on innovation, the agency continually invests in emerging technologies, research methodologies, and professional development.

Job Overview
This Data Insights Lead role is ideal for an experienced data, research, or insights professional with a passion for storytelling and media. As a Data Insights Lead, you will lead the research and development of data-led Digital PR campaigns, transforming complex datasets into compelling stories that capture journalists' attention and drive media coverage.

Working closely with PR, Creative, SEO, and Client Services teams, the Data Insights Lead will challenge campaign briefs, develop robust research methodologies, and identify unique opportunities that strengthen campaign concepts. You will have extensive knowledge of data sources, from government datasets and public records to APIs, web scraping tools, and emerging AI-powered research methods, using these to uncover unique insights that elevate campaign ideas from good to genuinely newsworthy.

The Data Insights Lead will also play a key role in driving innovation across the agency by introducing new research techniques, improving data workflows, and ensuring every campaign is underpinned by credible, robust, and media-ready insights.

Location: Central London
Salary: £35,000 - £45,000 Depending on experience
Working Pattern: Full Time
Work Arrangement: Hybrid Working with a minimum of 2 days per week in the London office

Here's what you'll be doing:
Leading the research and data development process for Digital PR campaigns from concept through to deliveryDeveloping robust research methodologies that generate credible and newsworthy insightsCollaborating with PR, Creative, SEO, and Client Services teams to strengthen campaign concepts through dataChallenging campaign briefs and research methodologies to maximise campaign impact and media coverageIdentifying unique trends, stories, and insights hidden within complex datasetsSourcing, cleaning, analysing, and interpreting large datasets from a wide range of public and proprietary sourcesExploring innovative approaches to data collection, including APIs, web scraping, automation, and AI-powered research methodsUsing Python, SQL, APIs, automation platforms, and other analytical tools to improve research efficiency and scalabilityApplying a strong understanding of news values to ensure research findings translate into compelling media storiesSupporting the creation of campaign narratives, supporting statistics, visual assets, and media materialsMonitoring industry trends, emerging technologies, and news agendas to identify proactive and reactive campaign opportunitiesProviding guidance and training to colleagues on data sourcing, research methodologies, and analytical best practiceSharing new tools, technologies, and research techniques to continuously strengthen the agency's data capabilitiesDelivering accurate, high-quality research projects within agreed deadlinesHere are the skills you'll need:
Experience working in a data, research, insights, analytics, or data journalism roleStrong understanding of research methodologies, statistical analysis, and data interpretationProven experience sourcing, analysing, and presenting complex datasets to uncover meaningful insightsExcellent understanding of what makes a compelling PR story and genuinely newsworthy contentExperience using analytical tools such as Excel, Google Sheets, SQL, Python, APIs, or web scraping technologiesStrong analytical thinking with exceptional attention to detail and a commitment to methodological accuracyAbility to transform technical findings into engaging and accessible narrativesExcellent written and verbal communication skillsExperience working collaboratively across multidisciplinary teamsCuriosity, creativity, and a passion for discovering new data sources and innovative research techniquesDesirable:
Experience within Digital PR, SEO, content marketing, journalism, or a creative agency environmentExperience creating data-led campaigns that have secured high-quality media coverageExperience using AI tools and workflows to enhance research and campaign developmentUnderstanding of SEO, search behaviour, and digital content performanceExperience presenting research findings and strategic recommendations to clients or senior stakeholdersWork Permissions
You must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.

Here are the benefits of this job:
£35,000 - £45,000 Depending on experience
• Hybrid working with a minimum of 2 days per week in the London office30 days annual leave plus Bank HolidaysWork from anywhere policy, including the opportunity to work abroad for up to 6 months each yearHealth Cash Plan to help cover everyday healthcare costsCycle to Work Scheme through salary sacrificeChildcare Scheme through salary sacrificeThree paid charity volunteer days each yearRegular team socials and company events throughout the yearAdditional office perks and wellbeing initiativesA clear personal development plan tailored to your career goalsIndustry training, conferences, and continuous learning opportunitiesMindfulness coaching and wellbeing supportCareer Advantages
A career as a Data Insights Lead offers the opportunity to sit at the intersection of data, creativity, technology, and media. As organisations increasingly rely on evidence-led storytelling to earn media attention, professionals with strong research and analytical skills are in growing demand. This Data Insights Lead opportunity provides valuable experience across Digital PR, SEO, AI, and advanced analytics while allowing you to influence high-profile campaigns for leading brands. The skills and experience gained as a Data Insights Lead can open doors to future careers in insights leadership, Digital PR strategy, analytics, content marketing, data science, and wider commercial strategy roles.