General Manager | Visitor Attraction | Australia

General Manager | Premium Visitor Attraction | Melbourne, Australia

We are partnering with one of Australia's leading visitor attractions to appoint an experienced General Manager to oversee all aspects of the operation. This is a fantastic opportunity for a commercially minded leader to drive business performance while delivering exceptional guest experiences at one of Melbourne's premier tourism destinations.

This role requires an accomplished operator with experience leading large-scale, customer-facing businesses. You'll be responsible for the overall success of the attraction, balancing commercial objectives with operational excellence, team engagement, health and safety, and long-term strategic growth.

Key Responsibilities:

Provide strategic and operational leadership across all departments to ensure exceptional guest experiences.Take full ownership of financial performance, including revenue growth, profitability, budgeting, and forecasting.Lead, develop, and inspire a high-performing leadership team, creating a positive and accountable culture.Drive operational excellence while maintaining the highest standards of safety, compliance, and guest satisfaction.Oversee facilities, asset management, preventative maintenance, and capital improvement initiatives.Build strong relationships with internal stakeholders, tourism partners, industry bodies, and the local community.Identify opportunities to improve performance, increase visitation, and support the attraction's long-term growth.

The Ideal Candidate:

Significant senior leadership experience within attractions, hospitality, tourism, leisure, or large-scale retail.Demonstrated success managing complex operations with full P&L accountability.Strong commercial acumen and the ability to drive revenue and operational efficiencies.Proven experience leading large, multidisciplinary teams and developing future leaders.Excellent communication and stakeholder management skills.Passion for creating memorable guest experiences and delivering operational excellence.

Salary: Negotiable depending on experience.

If you're an inspiring leader with a strong commercial mindset and a passion for guest-focused operations, we'd love to hear from you for a confidential discussion.