Senior Marketing Manager

Senior Marketing Manager

London (Hybrid – 3 days in-office, 2 days WFH)

£60,000 - £70,000 per annum

An exciting opportunity has arisen for a Senior Marketing Manager to join a purpose-led, high-growth business network on a mission to shape the future of UK enterprise. This is a pivotal leadership role, responsible for delivering an integrated marketing strategy that fuels brand awareness, member acquisition, and commercial performance across digital, events, and content channels.

You will lead a small, dynamic team and work closely with cross-functional partners across sales, content, data, and events.

Key Responsibilities:

Execute and optimise multi-channel marketing campaigns to drive acquisition, retention, and brand engagement.Manage and mentor two direct reports to create a collaborative, high-performing team culture.Develop and deliver integrated campaigns across email, social, paid media, partnerships, and content.Lead campaign planning, execution, testing, optimisation, and performance reporting.Align closely with commercial teams to support lead generation and revenue goals.Oversee organic social strategy and execution to ensure consistent messaging and measurable impact.Utilise insights from CRM (HubSpot), GA4, and sales data to refine campaigns and inform strategic decisions.Own marketing for flagship events – from promotional strategy to driving attendance and sponsor value.Work with agencies, freelancers, and creatives to develop on-brand marketing assets.Report on KPIs, marketing effectiveness, and ROI to the CMO and leadership team.

Experience:

7+ years of B2B or membership/event marketing experience, including at least 1 year in a management role.Proven success in customer acquisition, digital campaigns, and retention strategies.Strong command of organic social, email marketing, CRM systems (preferably HubSpot), and GA4.Highly organised with strong leadership, communication, and project management skills.Entrepreneurial, proactive, and able to thrive in a mission-driven, scale-up environment.