HEAD OF DIGITAL MARKETING - RESTAURANT GROUP

HEAD OF DIGITAL MARKETING - RESTAURANT GROUP

London

£70,000-£80,000

We’re working with a fast growing modern multi-restaurant hospitality group in London, looking for a dynamic Head of Digital Marketing to lead their digital growth strategy and elevate their brand presence across multiple venues. This is an exciting opportunity to shape how guests discover, engage with, and book experiences across a portfolio of vibrant restaurants. This role will own the digital marketing strategy across all online channels, driving brand awareness, engagement, and revenue through innovative, data-led campaigns. You will be responsible for building standout digital experiences that attract new guests and keep loyal customers coming back.

Key Responsibilities:

Develop and execute a multi-channel digital marketing strategy across all restaurant brandsLead CRM, email, SEO, PPC, and social media performanceManage and optimise digital marketing budgets and campaign spendDrive online bookings, customer acquisition, and conversion optimisationDesign and implement UK and international digital strategies to support growthMonitor analytics, reporting, and performance using tools such as Google AnalyticsContinuously test and innovate new platforms, trends, and digital opportunitiesImprove user journeys, landing pages, and digital funnels to maximise ROI

Experience:

5+ years experience in digital marketing within hospitality, retail, lifestyle or similar fast paced industriesStrong background in SEO, SEM, CRM, email marketing, and social mediaProven experience driving eCommerce performance and digital revenue growthConfident working with analytics tools and performance dataCommercially minded with a strategic and hands on approachPassion for hospitality and creating exceptional guest journeys (multi-site experience desirable)