Content and Marketing Apprentice

My Property Accountant (MPA) is seeking someone that will work directly with their founder to grow her personal brand and MPA’s presence across Instagram, TikTok, YouTube and LinkedIn. The mission is to take a subject most people find dry and make it genuinely scroll stopping and bring some of that natural flair to a proudly cheugy millennial founder. You will be the instinct and energy that keeps our content current, fresh and genuinely watchable. 

You will be growing the founder’s brand, so you don’t need to be the face. You should be comfortable with occasionally appearing in content yourself, but that is not your core role. 

This role would ideally suit someone who already creates content for fun, even if it is just for friends and family, or helping a friend out with theirs. We are hiring for instinct and energy, not experience. 

Day to day you will: 

Film and edit Instagram Reels (our main focus), plus TikToks and YouTube Shorts Jointly write scripts with the founder about tax and finance (we are not expecting you to know every tax hack, the founder brings the substance, you bring the storytelling) Shape a LinkedIn presence that sounds human, not corporate. Write captions and reply to comments and DMs Research trends and formats and bring fresh ideas to a weekly strategy session Get involved in other marketing such as SEO, email marketing and paid ads, areas the firm hasn’t focused on yet and wants to develop Use AI-assisted editing tools to work efficiently and keep output consistent 

This role is for someone creative and confident who can share their ideas openly. An opportunity for someone that thinks out of the box and prove excitement in the Sector. 

Training:

You will be completing Level 3 Multi-Channel Marketer Apprentice

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training.

Your training will include:

Creating your Portfolio Marketing Principles & Theory Branding Theory and Effective Communication Understanding your Audience & Customer Journey Research Methodologies and Competitor Analysis Understanding Business Vision and Objectives Budget Management – Understanding ROI Marketing Campaign Planning and Scheduling Marketing Plan Implementation Content Creation:Planning and Development Content Creation:Tools (Practical) Copywriting – Persuasive writing techniques Quality, Standards and Legislation SEO: Introduction CMS/WordPress & Cornerstone Content Metrics & Analytics: Measurement tools Reports & Optimisation: Google Analytics

The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

Producing a written Report Portfolio of evidence based work Presentation and Q&A Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Training Outcome:
On completion, the apprentice will hold a recognised Level 3 qualification, a substantial portfolio of real content work, and hands-on experience of building a brand from close to the ground up For the right person, we would look to hire them full-time as part of our wider marketing team, taking on more responsibility for MPA’s content, strategy and channels as the firm’s presence grows. This is a build-something role with a real future, not a cog role

Employer Description:

My Property Accountant (MPA) is a specialist property tax accountancy firm based in Paddington.
Most of our clients are young property investors. They don’t understand finance or tax, we aim to help them understand it in a fun and easy way. We currently have a following of over 12,800 across platforms and we want to grow that significantly.

Working Hours :
Monday to Friday, 9.00am - 5.30pm (1 hour lunch). There will be the occasional Saturday or evening event in London that you will need to attend.

Skills:
Communication skills,Attention to detail,Organisation skills,Problem solving skills,Administrative skills,Analytical skills,Logical,Team working,Creative