SEO AI Content & E-Mail Marketing Digital Marketing Apprentice

Working closely with our sales and marketing teams, you will help improve our online presence, generate leads and create engaging content that supports business growth.

Your focus will be on the following 3 areas:

E mail marketing

Customer post purchase  - generating new flows, optimising existing flows, and reporting on revenue activity monthly Marketing E mails 2 x week based on promotions, ranges, targeting segments. Using Adobe to design on the existing templates, and managing and reporting on performance monthly to Manager and Director Developing an e mail marketing calendar, and supporting blog content Re ignition campaigns for lapsed customers

SEO AI website Content

Following an in-depth analaysis into our website performance that we commissioned we are at the beginning of an exciting project to improve the organic exposure performance of our website, particularly front of mind incorporating AI best practice and techniques ( full training given ) Developing content, based on a roadmap we have developed with an SEO agency. Researching competitor content, and keyword analysis. Understanding and reporting on metrics to measure success Image creation using ai Adobe software

Sales Office Support

Gaining feedback for e mail marketing and SEO content Supporting additional requirements such as Data Sheet Creation and website product uploads Testing new software modules with the team as required

Training:
Attendance to Loughborough College weekly Diarised visits from dedicated Trainer/Assessor On-the-job training Off-the-job training

Training Outcome:

The SEO PROJECT is in its infancy and has great potential. We promote and recruit on ability. We expect hard work and critical commercial analysis, and a candidate has the opportunity to calve out a full-time position. Gaining experience means taking on more responsibility. We need to see evidence of growth, willingness to do more and developing ability!

Employer Description:

A leading family -run supplier of castors, wheels and material handling components. Operating out of Leicester for last 50 years, providing next day delivery nationally and internationally, as well as bespoke engineering solutions for business and industrial customers.

We offer a comprehensive catalogue of products ranging from Castors and Wheels, in every size and configuration.  Speciality equipment such as jacking castors and trolleys, as well as Industrial components. With expert industry knowledge and a large stock holding customers come back to us year after year as we only supply quality products, we have them in stock for delivery, we offer expert advice, ensuring we get it right first time for the customer. We have been leaders in online digital marketing, capitalising on website development, focusing on user experience, Google, Meta and Microsoft advertising, E mail marketing and customer retention.

Working Hours :
Monday- Friday: 8.30am- 5pm, Friday: 8.30am- 4.30pm

Skills:
Communication skills,Attention to detail,Presentation skills,Analytical skills,Creative,Initiative