Advertising Account Management Apprentice
This is an amazing opportunity to develop a career in Account Management, gaining experience working on campaigns across TV, online and press. Apprenticeships are a great option – not only do you get hands-on training and the chance to put your skills into practice, but you will also earn while you learn!
As an Apprentice in Account Management, you’ll study for the Advertising and Media Executive Apprenticeship Level 3 – Advertising and media executive / Skills England whilst working with our Account Management team on national and global campaigns. You’ll learn how to develop effective creative briefs whilst project managing the campaigns, working closely with our Creative, Social and Production teams across the agency.
As an Advertising Account Management Apprentice you’ll…
Have contact with clients, developing and maintaining a close and productive relationship with relevant contacts. Respond promptly to client requests, managing expectations in terms of speed and delivery of response, using appropriate briefing/admin structures. Work with an Account Manager to ensure all jobs are scheduled on time and on budget. Issue and distribute regular ‘work in progress’ reports internally and externally. Issue contact reports for key meetings and telephone conversations. Develop an understanding of the client’s business.Training:
Advertising & Media Executive Level 3 Standard
An advertising and media executive will help with the day-to-day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example, the client, 3rd party suppliers, the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.
They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.
Training Sessions Overview
Seminar 1: Preparing for your apprenticeship
Seminar 2: Preparing for your employer
Seminar 3: Introduction to advertising
Seminar 4: The foundation of advertising
Seminar 5: Understanding commercial
Seminar 6: Advertising campaigns
Seminar 7: Advertising and Media standards & legislation
Seminar 8: Principles of Project Management
Seminar 9: Supply Chain Management
Seminar 10: Principles of third party
Seminar 11: The briefing and approval processes
Seminar 12: The media buying process - TV
Seminar 13: The media buying process – Out of home, Radio and Print.
Seminar 14: Negotiation techniques
Seminar 15: Data and media metrics
Seminar 16: Data and media metrics – Practical Excel session
Seminar 17: Media planning
Seminar 18: Distribution of Creative through the appropriate channels
Seminar 19: Evaluating campaign performance
For a full overview of the Advertising & Media Executive standard, please click on the following link:
https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0
Training Outcome:
At McCann Birmingham we’re incredibly passionate about Apprenticeships. We have had over a decade of success hiring Apprentices who’ve subsequently progressed into senior roles within the agency and gone on to play a key role in creating award-winning, fame-generating work for our clients.
Employer Description:
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally.
Working Hours :
Monday to Friday - 9.00 to 17.30.
Skills:
Communication skills,Attention to detail,Customer care skills