Apprenticeship in Marketing

Receive on the job training on how to create and assist in the execution of creative marketing plans and campaigns for assigned authors and titles. Receive on the job training on how to create and assist in the planning and execution of seasonal campaigns. Communicate directly with authors or prospects to nurture relationships via email and phone. Employ marketing analytics to gather important intel on specific books and work with the Team Lead to adjust marketing campaigns and strategies as needed in response to collected data and other feedback. Update databases and inventories with the required information. Writing creative copy for book pitches to the trade. Identifying possible marketing opportunities by conversing with authors and developing a marketing plan according to their book’s/books’ demands and needs. Organise physical submissions for key titles to bookstores and media outlets. Identify and recommend titles for promotional opportunities with key stakeholders Prepare and deliver promotional presentations to the trade where applicable to garner sales. Assist with creative Digital Marketing tasks as assigned by Team Lead. These could be social media sign-offs, creative written/digital assets for use on social media platforms and the Austin Macauley Website.

Training:

Office Based Monday to Friday.

Training Outcome:

The apprentice will be made up to a Marketing Coordinator after the course has finished.

Employer Description:

Austin Macauley Publishers are a proud and independent publishing house that enjoys working with a universal author base, opening us to a wide variety of genres, cultures, faiths and different ideologies and perspectives. Our mission is to “bring the world closer, one book at a time” and make the world of publishing more accessible to the world by giving new writers a chance and becoming “the beginning of every story”. An exciting opportunity has arisen in our company for an enthusiastic marketing apprentice to join our growing Media and Communications Team.

Working Hours :
Monday to Friday 8.30am to 5.00pm with 30 mins unpaid lunch break.

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Problem solving skills,Administrative skills,Number skills,Analytical skills,Logical,Team working,Creative,Initiative,Non judgemental,Patience,Physical fitness