Sales Director

Sales Director – F&B Equipment Wholesale Business – £80K + Benefits

My client is an established business with a great reputation for supplying food & beverage equipment to their clients.

They are seeking a Sales Director to join their team. The successful Sales Director will be responsible for driving revenue growth, developing strategic customer relationships, and building a high-performing sales team. The successful candidate will bring a proven track record of sales leadership within foodservice, catering equipment, hospitality supplies, distribution, or a related B2B sector.

You will play a pivotal role in shaping their commercial direction, identifying new market opportunities, and ensuring they continue to deliver outstanding value to our customers.

This is the perfect role for a high performing Senior National Account Manager, Head of Sales or Sales director looking to join a reputable business who can offer greater responsibility and exposure, in order to progress their career.

Responsibilities include:

Develop and execute the company's sales strategy to achieve ambitious growth targets.Lead, coach, and motivate the sales team to maximise performance and customer engagement.Build and maintain strong relationships with key customers, distributors, buying groups, and industry stakeholders.Identify and develop new business opportunities across foodservice, hospitality, catering, education, healthcare, and contract catering sectors.Monitor market trends, competitor activity, and customer requirements to inform strategic decision-making.Work closely with procurement, marketing, operations, and customer service teams to deliver a seamless customer experience.Manage sales forecasting, budgeting, and performance reporting.Drive key account management initiatives and customer retention strategies.Support the development of pricing, promotional, and commercial policies.Represent the business at industry events, exhibitions, and trade associations.

The Ideal Sales Director Candidate:

Proven success in a senior sales roles with experience within foodservice, catering equipment, hospitality supplies or wholesale distribution.Strong track record of delivering revenue growth and exceeding sales targets.Experience managing and developing field-based and/or internal sales teams.Excellent negotiation, presentation, and relationship-building skills.Commercially astute with strong analytical and strategic planning abilities.Ability to influence stakeholders at all levels.

If you are keen to discuss the details further, please apply today or send your cv to Mikey at COREcruitment dot com / mikey@corecruitment.com