Digital and Social Media Executive Apprentice

Website Development

Lead the redesign and ongoing development of the company website, transitioning from a wholesale-led structure to a brand-focused platform Ensure the website communicates product benefits, brand values, and engaging visual content Incorporate clear calls-to-action to drive online engagement and sales Maintain up-to-date content including company values, service offering, team information, job opportunities, and B2B services

B2B Social Media Management

Manage and develop the company’s LinkedIn presence Create and implement a structured content plan with regular weekly posts Build relationships with existing customers and attract new business opportunities through engaging professional content

B2C Social Media Development

Create and manage social media profiles (Facebook, Instagram, TikTok) for selected brands. Develop and execute content strategies tailored to each brand’s target audience.

Content Creation

Plan, storyboard, create, and edit high-quality video and image content Ensure content aligns with brand identity and audience preferences Collaborate with customer social media teams to produce shareable content across multiple channels

Customer Engagement

Monitor and respond to social media interactions on behalf of the company and its brands Manage both positive and negative feedback in a professional and timely manner Escalate issues internally where required

Paid Marketing & Budget Management

Manage a defined promotional budget Plan and execute PPC and paid social campaigns to support product launches and ongoing brand promotion Monitor campaign performance and optimise for return on investment

Influencer Marketing

Identify and engage relevant influencers across social media platforms Coordinate product sampling and collaboration opportunities Work with influencers to generate content that expands brand reach and engagement

Product & Market Research

Conduct research to identify new product opportunities and market trends Provide accurate and actionable market insights to sales and NPD teams

E-Commerce Support

Optimise product listings across existing platforms including Amazon, eBay, and TikTok Shop Explore and support expansion into new platforms such as Qogita, Instagram Shopping, and Shopify

Skills and Experience Required

Proven experience in digital marketing and social media management Strong content creation skills (video editing, photography, copywriting) Experience managing paid advertising campaigns (PPC and social media ads) Understanding of e-commerce platforms and online sales optimisation Ability to analyse market trends and customer behaviour Excellent communication and interpersonal skills Highly organised, proactive, and capable of managing multiple projects

Desirable Skills

Experience working within FMCG environments Knowledge of influencer marketing strategies Familiarity with website platforms and basic SEO principles

Key Attributes

Creative and commercially aware Results-driven with a strong focus on ROI Able to work independently and as part of a team Passionate about digital trends and innovation



Training:

Day-release training to take place at Burnley College. This will commence in September. 

Training Outcome:

Potential progression into full-time employment on successful completion of the apprenticeship. 

Employer Description:

Based in Burnley, we are a growing SME that wishes to create links with local organisations such as Burnley College to promote development of local talent. 

Working Hours :
Monday to Thursday 8:30am - 5pm, Friday 8:30am - 2pm.

Skills:
Communication skills,IT skills,Attention to detail,Customer care skills,Presentation skills,Analytical skills,Team working,Creative,Initiative