London Sales Manager

London Sales Manager – Online Wine Wholesaler – up to £70,000

Company & Role Overview

My client is a unique business within the wine sector and is seeking a commercially driven Sales Manager to grow the company’s presence in London. Backed by a broader global drinks group focused on operational excellence, technology and different way of buying, the business is beginning its journey into the on-trade area and wants someone to come in and establish this for them

This is a high-impact leadership role focused on driving the new arm of this business, securing listings and partnerships, strengthening customer relationship and building a a footprint in the city.

If you have a large on-trade network, are known to open doors and have a strong understanding of wine, then this is the role for you.

What the Role Offers

Competitive salary performance-based bonus structureOpportunity to lead London on-trade sales strategyHigh level of ownership and autonomyExposure to a premium and internationally sourced product portfolioClear progression opportunities

Key Responsibilities

Develop and execute the UK on-trade sales strategy across all avenues.Identify and secure new commercial partnerships and growth opportunities.Build and maintain strong relationships with national and regional buyers.Drive revenue growth, profitability, and market share performance.Lead commercial negotiations and manage key customer accounts.Use sales data, forecasting tools, and CRM systems to improve commercial performance and pipeline management.Collaborate cross-functionally with operations, procurement, and marketing teams to support scalable growth and customer delivery.

Ideal Candidate Profile

Proven sales leader within FMCG and/or beers, wines & spirits.Strong track record of winning, managing and growing major accounts across on-trade channelsExisting network of contacts in the desired placesCommercially astute with strong negotiation and relationship-building skillsExperienced in route-to-market strategy, pricing and promotionsConfident using CRM systems, sales analytics and commercial reporting toolsExperience scaling business into new areas.

If you are interested in having a chat about this role, please forward updated CV’s to rupert@corecruitment.com