Digital Account Manager Apprentice - Multi-channel Marketer apprenticeship

Role Purpose:

This is a client-facing role focused on communication, coordination, and delivery. Responsible for ensuring clients are informed and that work is executed.

Key Responsibilities:

Attend client meetings to form and maintain client relationships Manage communication and follow-ups with clients Ensure campaign delivery completion Provide support across marketing channels, including socials, Meta and Google Use AI to improve campaign efficiency

Success After 6-12 Months:

Running client communication independently Leading parts of meetings Owning accounts Driving delivery

Training:

You will be completing the Level 3 Multi-Channel Marketer Apprenticeship.

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: Online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio Marketing Principles & Theory Branding Theory and Effective Communication Understanding your Audience & Customer Journey Research Methodologies and Competitor Analysis Understanding Business Vision and Objectives Budget Management - Understanding ROI Marketing Campaign Planning and Scheduling Marketing Plan Implementation Content Creation: Planning and Development Content Creation: Tools (Practical) Copywriting - Persuasive writing techniques Quality, Standards and Legislation SEO: Introduction CMS / WordPress & Cornerstone Content Metrics & Analytics: Measurement tools Reports & Optimisation: Google Analytics

The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include: 

Producing a written Report Portfolio of evidence based work Presentation and Q & A Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Training Outcome:

Potential for full-time employment upon successful completion of the apprenticeship.

Employer Description:

If you're a brand looking to connect more deeply with your audience, a retailer aiming to understand your customers better, or a company launching a new product and wanting to make a lasting impact, our people-focused approach offers solutions that go beyond traditional marketing.

Working Hours :
Monday - Friday 9.00am - 5.00pm

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Problem solving skills,Logical,Team working,Creative,Initiative