Head of B2B Sales

Head of B2B Sales – Luxury Food Brand - London – £75K + Benefits

My client is an established luxury food brand with a brilliant reputation for their high quality craftmanship.

They are seeking a Head of B2B Sales to join their team. The successful Head of B2B Sales will be responsible for driving revenue growth across all B2B channels, including retail partnerships, hospitality, corporate gifting, distributors, and strategic collaborations. You will lead the development and execution of the company’s B2B sales strategy, manage key client relationships, identify new market opportunities, and build a high-performing sales function aligned with the brand’s luxury positioning. The successful candidate will combine strong commercial instincts with a refined understanding of premium and luxury customer expectations.

This is the perfect role for a talented Head of Sales looking to join a reputable business who can match their ambition and offer greater responsibility and exposure, in order to progress their career.

Responsibilities include:

Develop and execute the company’s B2B sales strategy to achieve ambitious growth targetsIdentify and secure new business opportunities across luxury retail, hospitality, corporate gifting, travel, and premium distribution channelsBuild, manage, and nurture relationships with key accounts and strategic partnersLead commercial negotiations, pricing strategies, and contract discussionsCollaborate closely with marketing, operations, and product teams to deliver exceptional client experiencesAnalyse sales performance, market trends, and customer insights to inform commercial decisionsManage sales forecasting, pipeline reporting, and budgetingRepresent the brand at industry events, trade shows, and networking opportunitiesRecruit, mentor, and develop a high-performing B2B sales team over timeEnsure all commercial activity reflects and protects the premium positioning of the brand

The Ideal Head of B2B Sales Candidate:

Proven B2B sales leadership experience within luxury food, premium FMCG, hospitality, gifting, or related sectors.Demonstrated success in securing and growing high-value accountsStrong network across luxury retail, hospitality, corporate, or distribution sectorsExcellent commercial negotiation and relationship management skillsStrategic thinker with hands-on execution capabilityExperience managing sales pipelines, forecasts, and revenue targetsExceptional communication and presentation skillsEntrepreneurial mindset with the ability to thrive in a fast-growth environment

If you are keen to discuss the details further, please apply today or send your cv to Mikey at COREcruitment dot com / mikey@corecruitment.com