General Manager - Visitor Destination & Experiences

Job Title: General Manager – Visitor Destination & Experiences
Location: Porto, Portugal
Salary: €100,000 – €130,000 gross per annum + bonus + benefits
ASAP start

An internationally recognised experiences group is seeking a General Manager to lead a major cultural and visitor destination in Portugal.

The destination is a large-scale visitor environment combining a range of guest experiences, including leisure, hospitality, cultural and commercial activities. It attracts high visitor volumes and is designed around delivering engaging, high-quality experiences across multiple audience types.

Reporting to the Group CEO, the General Manager will hold full accountability for operational, commercial and strategic performance, leading a multidisciplinary senior team and driving the next phase of growth.

The role requires a strong, internationally minded leader who is comfortable operating in complex, experience-led environments, balancing operational excellence with long-term strategic and commercial delivery, while building and developing high-performing teams across multiple disciplines.

Key Responsibilities

Deliver and evolve the long-term strategy for the destinationPartner with CEO and Board on growth, positioning and investment prioritiesDrive commercial performance across all revenue streamsDevelop experiences and programming to grow visitation, engagement and spendEnsure high operational standards across all guest-facing areasLead budgeting, forecasting and financial performance managementManage operations through seasonal peaks and major eventsLead and develop a senior multidisciplinary leadership teamMaintain strong financial and operational visibility across the businessOversee safety, maintenance and overall site standards

Candidate Profile

5+ years leading a complex leisure, tourism or experiential operationStrong P&L and commercial leadership experienceProven delivery in multi-revenue, high-footfall environmentsAbility to balance strategic and operational leadershipStrong stakeholder and board-level communication skillsHands-on, visible leadership style with strong team development capabilityHigh resilience, energy and commercial mindsetStrong understanding of visitor, events or experience-led operations

Ideal Backgrounds

Visitor attractions and destination experiencesLarge-scale leisure or cultural operationsExperiential tourism or entertainment venuesEvents and food & beverage-led destinationsComplex, multi-venue visitor environments

Job Title: General Manager – Visitor Destination & Experiences
Location: Porto, Portugal
Salary: €100,000 – €130,000 gross per annum + bonus + benefits
ASAP start

Are you interested?
If you would like to have more information about the role, please apply or send your cv to maria@corecruitment.com

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