Campaign Specialist - Customer Experience & Retention

The Company

Our client is a leading organisation within the insurance sector, recognised for delivering customer-first solutions and innovative experiences across their portfolio. With a strong focus on growth, digital engagement, and customer advocacy, they are continuing to invest in their customer experience and marketing capabilities to better support and engage their customers across key lifecycle moments.

The Opportunity

An exciting opportunity has arisen for a Campaigns Specialist - Customer Experience and Retention, responsible for developing and delivering meaningful customer experiences through strategic campaigns and communications.

This role will see you take ownership of customer engagement initiatives across multiple channels including email, SMS, and digital platforms, helping to simplify customer journeys, improve retention outcomes, and encourage digital self-service adoption. This is a hands-on role combining both strategic thinking and executional delivery.

You will work closely with cross-functional stakeholders across marketing, customer experience, digital, product, operations, and compliance teams to deliver impactful campaigns that improve customer outcomes and strengthen long-term engagement.

Key Accountabilities

Drive end-to-end delivery of customer experience and retention campaigns across digital and direct channels Develop and execute customer communications and engagement strategies that support retention, advocacy, and business growth objectives Translate customer insights and performance data into actionable marketing initiatives and optimisation opportunities Design and improve customer journeys to enhance engagement and simplify key customer interactions Encourage digital adoption and increase engagement with self-service platforms and tools Collaborate with internal stakeholders to manage campaign planning, approvals, implementation, and delivery timelines Monitor campaign performance, deliver post-campaign analysis, and provide recommendations for continuous improvement Support the development and evolution of customer value propositions and engagement programs Work closely with technical and operational teams to resolve process or data-related challenges impacting customer experience

Ideal Experience

Previous experience within campaign management roles with a focus on retention and customer experience Proven capability delivering end-to-end campaigns within a fast-paced environment Strong stakeholder engagement and relationship management skills across cross-functional teams Excellent project management skills with the ability to manage competing priorities and deadlines Strong analytical mindset with the ability to interpret campaign performance data and customer insights Experience within the NFP sector highly regarded!

Why Apply

Opportunity to play a key role in shaping customer experience initiatives and engagement strategies Work within a supportive environment that encourages innovation and continuous improvement Excellent opportunity to further develop your strategic marketing and campaign management expertise

If you are passionate about delivering exceptional customer experiences and enjoy working in a dynamic, collaborative environment, we would love to hear from you.

Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness. Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us. At Parity, we believe in people, not just data. Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.