Assistant Director of Sales

Assistant Director of Sales

COREcruitment Ltd  Munich, Bavaria, Germany (On-site)

Salary: negotiable

Start: ASAP

Languages: German and English

I am seeking a German-speaking Assistant Director of Sales with proven experience in the luxury hotel sector to support and drive our commercial strategy.

Reporting to the Director of Sales & Marketing, this role focuses on proactively developing the DACH markets, strengthening key client relationships, and maximising revenue across all segments.

Key Responsibilities

Support the Director of Sales & Marketing in developing and executing the hotel’s sales strategy with a strong focus on the DACH region (Germany, Austria, Switzerland).Manage and grow a portfolio of key accounts across corporate, leisure and MICE segments, ensuring regular sales calls, site inspections, and relationship-building activities.Proactively identify and convert new business opportunities in DACH markets, including corporate negotiated accounts, consortia, agencies, and event organisers.Prepare tailor-made proposals, contracts, and presentations, ensuring alignment with brand and revenue guidelines.Monitor production, booking pace, and market trends in the DACH region and provide regular reports, forecasts, and sales insights to the DOSM and Revenue teams.Represent the hotel at trade fairs, roadshows, client events and familiarisation trips in core DACH feeder markets.Coordinate closely with Revenue Management and Reservations to optimise rate strategies, availability, and distribution for DACH segments.Support, coach and mentor members of the sales team, contributing to a high-performance, results-driven culture.

Profile

Minimum 3–5 years of experience in hotel sales, including at least 2 years in a luxury or upscale hotel environment.Solid knowledge of DACH commercial markets, including key corporate hubs, MICE destinations, and main distribution partners.Proven track record in acquiring, developing and retaining accounts in the DACH region.Native or fluent German speaker, with excellent written and spoken English; additional languages are an asset.Strong negotiation, presentation and relationship-building skills, with a confident, polished manner suited to luxury clientele and high-level corporate contacts.Highly organised, results-oriented and analytical, able to manage pipelines, priorities and deadlines in a fast-paced commercial environment.Familiarity with hotel CRM and sales tools (RFP platforms, PMS/CRS, reporting tools) and a good understanding of revenue management principles