Multi-Channel Marketing Apprentice

Key Accountabilities: Multi-Channel Marketing & Content Delivery:

Support the creation and delivery of marketing content across multiple channels including website, social media, email and digital campaigns Assist in producing engaging, accurate and supporter-focused content that supports fundraising, awareness and stewardship objectives Contribute to the planning and scheduling of content aligned to campaign goals and key moments in the supporter journey Work with the Content Designer to adapt creative assets for use across different channels and audiences Support the development of content that drives engagement, conversion (e.g. donations, event sign-ups) and supporter retention. Website, Digital Platforms & Supporter Experience Assist with maintaining website content using the CMS, ensuring it is accurate, accessible and user-friendly Support improvements to supporter journeys, including donation flows and campaign landing pages Carry out basic SEO tasks such as updating metadata, improving content structure and checking links Help ensure digital content aligns with accessibility standards and best practice Support optimisation of key pages to improve conversion rates and user experience. Campaign Support & Marketing Delivery Support the delivery of integrated marketing campaigns across multiple channels, including fundraising appeals and events Assist with uploading campaign assets, scheduling activity and maintaining campaign pages Contribute to campaign planning by preparing content, checking copy and supporting campaign checklists Work with colleagues across marketing and fundraising teams to deliver coordinated activity Support the implementation of marketing plans that aim to acquire new supporters and steward existing ones. Data, Analytics & Supporter Insight Monitor and report on basic marketing performance metrics such as social engagement, website traffic, email performance and conversions Support the creation of simple performance reports using analytics tools Assist in gathering data and insights to evaluate campaign effectiveness and supporter behaviour Develop an understanding of supporter segmentation, preferences and engagement patterns Use data to support continuous improvement of marketing activity and supporter journeys. Marketing Operations & Administration Support marketing administration tasks such as organising assets, maintaining content libraries and updating records Assist in coordinating marketing activity, including working with internal stakeholders and external suppliers where appropriate Help track marketing activity and support the organisation of marketing materials and resources Support accurate tagging, tracking and organisation of digital content to enable reporting and insight

Please note: The key dates are to be used as a guide only. Should the right candidate be found, this vacancy may close early.

Training:

Multi-channel Marketer Level 3.

Your learning will take place at the South Central Institute of Technology, which offers benefits such as: Quality teaching and support. Project-based learning, co-delivered by employers. State-of-the-art facilities with plenty of tech equipment available.

Training Outcome:

Opportunity to grow and develop within the company to gain more knowledge and skills.

Employer Description:
Willen Hospice is a highly respected charitable organisation providing specialist palliative care to people with life limiting illnesses across the Milton Keynes community. Set in the peaceful surroundings of Willen Lake, the Hospice delivers 24/7 compassionate, person centred care, supporting patients in its 15 bed In Patient Unit as well as through community services such as Willen at Home. As an employer, Willen Hospice fosters a values driven, supportive and inclusive culture. They emphasise compassion, respect, innovation, and giving staff the “time to care.” Their teams span clinical roles, retail, estates, fundraising, and support services, all united by a shared mission to make a meaningful difference to patients

Working Hours :
• Monday to Friday 9am - 5pm • 1-day a week at MK College • Occasional evening/weekend

Skills:
Content creation,Basic design,Social media,Campaign support,Digital platforms,Data awareness,SEO basics,Written communication,Verbal communication,Team collaboration,Empathy,Time management,Attention to detail,Creativity,Proactive learner